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  • Fletcher Electric, Inc

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    Chetan Parihar
    79 views10 pages
    The presentation provides a S.W.O.T. analysis of Fletcher's relationship with Tymco, which they have partnered with for 5 years to supply 30% of motors. While the long-term relationship and quality products provide strengths, weaknesses include failing to understand customers and poor communication. Opportunities exist to expand market share and profits by providing more customized applications, but competitors threaten the existing relationship. Questions address the current partnership stage and how to develop a strategic partnership through improved communication and understanding customer needs.

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    Case Study on Fletcher Electric, Inc

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    The presentation provides a S.W.O.T. analysis of Fletcher's relationship with Tymco, which they have partnered with for 5 years to supply 30% of motors. While the long-term relationship and quality products provide strengths, weaknesses include failing to understand customers and poor communication. Opportunities exist to expand market share and profits by providing more customized applications, but competitors threaten the existing relationship. Questions address the current partnership stage and how to develop a strategic partnership through improved communication and understanding customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    79 views10 pages

    Fletcher Electric, Inc

    Uploaded by

    Chetan Parihar
    The presentation provides a S.W.O.T. analysis of Fletcher's relationship with Tymco, which they have partnered with for 5 years to supply 30% of motors. While the long-term relationship and quality products provide strengths, weaknesses include failing to understand customers and poor communication. Opportunities exist to expand market share and profits by providing more customized applications, but competitors threaten the existing relationship. Questions address the current partnership stage and how to develop a strategic partnership through improved communication and understanding customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Presentation By:

    Chetan Parihar
    Devesh Bhandari
    Siddhant Jain
    Rahul Medatwal
     Introduction
     S.W.O.T. Analysis
     Questions
     5 years old relationship with Tymco [Trust]
     30% share in Tymco Motor Business
     Controls accuracy and long life quality.
     Price stability
     Failing to understand and ignoring the
    requirement of customers.
     Lack of communication with appropriate
    department and authority.
     Higher reject rate than competiotrs.
     Expansion in share of motor business
     Expansion by providing specific applications
    required by Tymco.
     Increase in profit for Tymco and hence for
    Fletcher.
     Competitors like Visa SA, smart 8 componies.
     Damage to existing relationship
     In what stage of partnering is the relationship
    between Fletcher and Tymco?
     Is there anything Stevens could have done to
    set the stage for better acceptance of her
    proposal?
     What should she do right now? If her
    visionary objective is to develop a strategic
    partnership with Tymco, is it still realistic?
    What should se do to achieve that visionary
    objective?

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