THE PARKLAND MEMORIAL HOSPITAL

And they found the strategy to make it rain…….

• From pocket change to 50 million dollars

• Name on three story glass wall for contributions more

than 10 dollars

• Unique opportunity to be a part of hospitals history

• 4100 households responded and raised more than

1,25,000 dollars

• Total 747 billion dollars

• Behavioral intentions – reinforcement marketing

strategy- revisits