Confidential Customized for Lorem Ipsum LLC Version 1.

Online vs Retail Sales

and Purchases in the
Clothing Industry
.
Confidential Customized for Lorem Ipsum LLC Version 1.0

Key topics

Introduction Overview of the industry Consumer behaviour

Retail Stores behaviour

Proposed solution and conclusion

 Purpose?

To identify if online
commerce is a viable
business strategy for NTCL
Overview
Consumer Behaviour
Retailer behaviour

Retailers are mostly unwilling to

participate in online commerce:

- Costs of setting up
- Presence of consumers
Conclusion

Consumers Retailers Mills

Not viable Not viable Not viable

Prefer physical, retail sales
Unwilling due to costs and Since the direct and indirect
and purchase though e-
absence of direct consumers consumers of mills are absent,
commerce is on the rise
its not viable
Proposed solution

- Wait for e-commerce industry to increase in market size.

- Wait for traders, retailers and wholesalers to generate

online presence.
-
Make the first move as a mill with an online presence to
directly lure direct consumers (traders) and indirect
consumers.
Thank you.