TOPIC: RETAIL FORMATS

Presented by
Jayeeta Das,53
Sukanya Sarmah,64
M.Com 3rd semester
“Present and future prospect of retail
formats of Nykaa in Dibrugarh”
Beauty Builds Confidence
and Confidence
Amplifies Beauty...
 Mumbai based multibrand beauty retailing
 Selling cosmetics & wellness product
 Founded by Falguni Nayar (2012)
 First physical retail store at Indira Gandhi
International Airport(2015)
 Offers – skincare, makeup, luxury products,
fragrances & hair care products
E-Commerce(online retailing)
 Website(Nykaa.com)
 Mobileapplication
 Nykaa YouTube channel
Earlier Nykaa didn't have any physical retail store but , after
growth of Nykaa it has its offline presence in 17 stores and
expanding. These stores are available in Delhi, Mumbai,
Bangalore etc in various retail formats like Shopping Mall, Khan
market, Airport retailing. In these cities Nykaa introduced their
retail stores in two formats i.e. Nykaa luxe and Nykaa on trend.
Nykaa does not have
any physical retail
store format in
Dibrugarh. Nykaa, if
sales products in
Dibrugarh, is only
selling it on online
website.
Destination store

e.g Airport retailing

 There is a large group of prospective shoppers.

 Sales per square foot of retail space are much higher

than at regional malls

 Have higher prices than traditional stores

 Passengers are at airports at all times of the day(longer

store hours are possible)
Shopping Mall
 Availability of parking

 Shops are housed in a complex

A stop at the shopping and entertainment

 Great meeting place

Speciality store
 Specialization

 Goodcustomer service with quality

products

 Trained salesperson and beauty consultants

 Renovationand design based on the theme

or the concept of the brand
Small cosmetics store
 Personalized consumer service

 Customer convenience

 Informal credit to well known customer

 Open for long hours or even during

holidays
Nykaa luxe Nykaa on trend
Nykaa has generated inr 220 crore as its revenue for
the year 2016-17 with more than 95%repeated
customer. Since it inception in 2012,within 5years the
company has grown vastly.
With the entry of Nykaa in various retail formats in
Dibrugarh can renovate and expand its business ( in
order to sustain or increase its present market share).