11 First impression 146 Measure ROI Reach of impact) ‘Well dressed. It could be better if you have uniform Find a way to measure the marketing technique and ‘same color clothes. Smile! their effectiveness #2 Extend Your Reach 47 Stop Selling Start Gelling (ohysical chemistry) Walk along to make people more interested ‘Show interest to people first +#3 Pre Show Booth Publication #8 Be Hospitable Showcase in Social Media Ge oeople warm welcome 484 Tricks of the Trade 49 Follow Up Fast (Offer our brand values and experiences. Invite EP Directly contact them after events. Maximum 1 day. Returnee to shating. Don't make them wait ta0 long #5 Lot Them Interact #10 Be Prepared Make people interest and interact with therm Get the small detalls done beforehand.i ricl {#1 Know your Content Tenfukan Kenten apa yang mau dibawa, kaqair'ana menghias booth Ex. Hang lot of EP photos; Use Baloons, Use Theme (fortune cookies whon Chineso New Year) ‘#2 How to Make People Interested Give candy/stickers to People Linatgerek:gerik mereka, apabila mereka sedang methat booth kali, alak obrol Lakukan Campaign (ex: tanda tangan ai karton as Purposeful Wanderer) #3 What to Say? Know your Product Customer GV dan GE berbeda, cara approach (uaa berbeda. lan AIESEC dengan ‘Bahasa Nanusia' = dont use abbreviation! Ask them about their background, and do they know AIESEC & GY or nol, then explain: ‘AIESEC = youth leadership organization = GV= melakukan kagiatan social di uar negeri solama 6 mingau = Share EP Retumee Stories