Nokia Lumia

Nokia

 Nokia is a finish multinational corporation establish in 12

may 1865
 The founder are Fredrik Ide Stan ,Eduard polo's , Leo
Michelin
 Vision. Encourage world to connect each other
 First phone was launch in 1992
 World largest seller
Nokia Lumia

 Window / Lumia Nokia has started from range of

different industries
 Nokia Lumia 800 was first window phone launched in
2011
 Market share decline
 Difficult to use window phone
 Not accepted by the world
 Fails on apps and apps store
 OS DEFICIENT
The Marketing mix of Nokia Lumia
Product

 The first four Nokia Lumia devices are the 610, 710, 800
and 900
 In September 2012, Microsoft and Nokia announced the
Lumia 820 and the Lumia 920, which will run the
Windows Phone 8 operating system
 Lumia 800 shares its design with the previously
released MeeGo-based Nokia N9 and it was originally
Meego CDMA-variant for Verizon
 The N9 is based on a Texas Instruments OMAP chipset
and CPU
Price

 Nokia Lumia was a product for everybody from lower

middle class to upper class people
 The prices of the Smartphone series vary between
Rs10000 and Rs90000, if we talk about prices in Pakistan
 There is high price variability of the products, so that the
prices meet every social class needs
Place

 Nokia entered the smartphone’s market and Nokia

Lumia was launched all over the world
 the distributors from all over the world was so ready to
take Nokia on board just because of the brand image of
Nokia
 Nokia came in market with its full potential
 Attracted the consumers from all over the world
Promotion

 Through TV
 Sign boards
 Bill boards
 Radio
 Newspaper
 Broachers
 Posters
 display stands Personal selling
 SWOT ANALYSIS
Strength

 Great phone designing capability and great product

quality reputation
 Great price point coverage(Very low to Very High)
 Supply chain and distribution experience
 Two very competitive in-house software platforms in
Belle and Meego
Weakness

 Poor marketing skills (excluding few markets like India)

 Could not use its global presence to create a viable
ecosystem.
 Not able to leverage production and software
knowledge to create other product families(Camera
and Tablets could have a natural choice)
 Poor competitor and market analysis (Apple’s iphone
and USA market)
Opportunities

 Nokia has a great market disruption and it has a great

chance of creating a unique winning product
category.(Example is iphone’s own small but disruptive
start).
 Windows phone platform has already got all the
ingredients for a powerful ecosystem.
Threats

 Android ecosystem covers all the bases from low to

high-end price points and has a booming ecosystem.
 Apple’s iPhone is still a big threat in high-end market
 Very bad press coverage and poor image projection
by tech media
The reasons behind the failure of Nokia
Lumia

 Complicated UI
 Less Models Released
 Not Appropriate Color production of mobile phones
 Less number of Application Offered
Modifications required in NOKIA LUMIA

 the less complicated UI SYSTEM

 variety of models
 More wise color selection or hardware
 The number of Apps in window store must be
increased
 Nokia Lumia should offer the highly demanded
games as well
cont.

 The speed of Nokia Lumia series should be made more

efficient
 Price should be made more reasonable
 The series should be made waterproof
 Bluetooth sharing of music and videos should be
enabled
 These phones should also support SD cards to enhance
the memory.