SUMMARY

 By late march 2016, Uber technologies, Inc., were rapidly expanding service to untapped
markets worldwide and gaining new customers, as well as few vocal and visible detractors.
 Some of its critics were focused on Uber’s practice of “surge pricing”, a tactic that increased
rates sharply in times of higher demand for car services.
 Uber does not own a fleet of vehicles, although they gives guidelines for drivers what
vehicles to be used.
 Uber did not directly employed drivers, they are the connection between passenger and
drivers, similarly what the website Expedia used for connecting between passengers and
airlines.
 Uber uses the product of smartphones that the passenger and drivers connected digitally
through its proprietary software, if accepted the driver usually arrived within a few minutes
and can easily be tracked.
 After a ride was completed, the passenger and driver could rate each other on a scale of 1 – 5
stars, and whose ratings below 3 or lower the driver had the rights to refuse to pick up a
passenger.
 Uber kept 20% of the fare and paid the driver remaining 80% via direct deposits.
 Uber slowly added a delivery service and created an application program interface(API), which
enables uber button to be added to other organizations apps( Facebook, retailer) for delivery
option through UberRUSH and UberEATS.
 While Uber explored growth in new markets, competitors in its core space were working hard to
take market share.
 Currently Uber is being a growing and fastest profitable company.