PRESENTED BY NIKHIL NANDA

 THE SOCIAL ENVIRONMENT CONSISTS OF

THE SUM TOTAL OF A SOCIETY'S BELIEFS,
CUSTOMS, PRACTICES AND
BEHAVIOURS.
 TO A LARGE EXTENT, AN ARTIFICIAL
CONSTRUCT THAT CAN BE CONTRASTED
WITH THE NATURAL ENVIRONMENT IN
WHICH WE LIVE.
 EVERY SOCIETY CONSTRUCTS ITS OWN
SOCIAL ENVIRONMENT. SOME OF THE
CUSTOMS, BELIEFS, PRACTICES AND
BEHAVIOURS ARE SIMILAR ACROSS
CULTURES, AND SOME ARE NOT.
 FOR EXAMPLE, AN AMERICAN
TRAVELLING TO BRITAIN WILL FIND
MANY FAMILIAR PRACTICES BUT NOT SO
MUCH IF TRAVELLING TO CHINA
 THIS SOCIAL ENVIRONMENT CREATED BY A
SOCIETY-AT-LARGE IN WHICH A BUSINESS
FUNCTIONS CAN BE REFERRED TO AS
ITS EXTERNAL SOCIAL ENVIRONMENT.
 A BUSINESS OPERATES IN A
MULTICULTURAL SOCIETY, THEN THE
EXTERNAL SOCIAL ENVIRONMENT IS EVEN
MORE COMPLICATED BECAUSE THE
ENVIRONMENT WILL CONSIST OF DIVERSE
SUB-POPULATIONS WITH THEIR OWN
UNIQUE VALUES, BELIEFS, AND CUSTOMS.
 A BUSINESS HAS ITS OWN SOCIAL
ENVIRONMENT. WE CAN REFER THIS AS
ITS INTERNAL SOCIAL ENVIRONMENT.
 IT IS SIMPLY THE CUSTOMS, BELIEFS,
PRACTICES, AND BEHAVIOURS WITHIN
THE CONFINES OF THE BUSINESS.
 A BUSINESS HAS MUCH MORE CONTROL
OVER ITS INTERNAL SOCIAL
ENVIRONMENT THAN IT DOES WITH ITS
EXTERNAL SOCIAL ENVIRONMENT.
 SOCIAL OR SOCIETY ENVIRONMENT OF
BUSINESS MEANS ALL FACTORS WHICH
AFFECTS BUSINESS SOCIALLY .
 EVERY BUSINESS WORKS IN A SOCIETY ,
SO SOCIETIES ' DIFFERENT FACTORS LIKE
FAMILY , EDUCATIONAL INSTITUTIONS
AND RELIGION AFFECTS
BUSINESS .
 FAMILY IS BASIC PART OF SOCIETY FROM THE
BIRTH OF A PERSON AND UP TO DEATH , HE
LIVES IN FAMILY SO PERSONAL DECISION OF
BUYING AND SELLING OF GOODS ARE AFFECTS
FROM FAMILY .
 IN THE CULTURE OF A FAMILY , IT MAY HAPPEN
THAT PARENT DOES NOT ALLOW TO USE
ANY PRODUCT , THEN SALE OF SUCH PRODUCT
WILL DECREASE , SO BUSINESSMAN MUST
ANALYZE DIFFERENT FAMILIES NEEDS . MANY
OCCASION OF FAMILY LIKE MARRIAGE OF ANY
FAMILY MEMBER , CAN INCREASE THE DEMAND
OF GOODS .
 EDUCATIONAL INSTITUTIONS ARE MAIN
PART OF SOCIETIES . THEY PROVIDE GOOD
KNOWLEDGE , EDUCATION , AWARENESS ,
THINKING WHAT SHOULD STUDENTS BUY
OR NOT TO BUY .
 EXAMPLE: SUPPOSE IF A STUDENT IS
HABITUAL TO DRINK THE TEA AND IF HIS
TEACHER ADVICE HIM THAT THIS IS
HARMFUL TO HIS HEALTH AFTER HIS
GUIDANCE STUDENTS CAN AVOID TO DRINK
TEA AFTER THIS THE SALE OF TEA WILL
DECREASE
 LIKE FAMILY AND EDUCATION INSTITUTION
, RELIGION IS ALSO EFFECTS THE BUSINESS
SOCIALLY . RELIGION MEANS THE SYSTEM
IN WHICH GROUP OF PERSONS TRUST IN
GOD .
 DIFFERENT RELIGIONS HAVE DIFFERENT
PRINCIPLES , RULES AND REGULATIONS IN
WHICH THEY SACRIFICE TO USE SOME
PRODUCTS AND TO EAT SOME FOOD.
 BUSINESSMAN MUST ANALYSE THE
TARGETED AUDIENCE AND AFTER
LISTENING THEIR RELIGIOUS THOUGHTS ,
HE SHOULD PRODUCE THE GOODS .