 A Finland based company founded in 1865 by fredrik idestam

and leo mechelin.

 1987 acquired Mobira
 1982 introduced the 1st mobile phone
 1991 Pm of Finland Harri Holkerri was became the 1st man to
make a GSM called from Nokia mobile
 1992 they sold 2cr unit of mobile phone
 1997 they beat motorola to became the largest company in
terms of market share.
 1994 they enterned in indian market
 The company offers also services such as maps, navigation and
music
 Employees 1,02,760(currently)
 Revenue 2314.7 crore Euro(currently)
 Nokia’s USP is there simplicity, reliability and
overall quality.
 Nokia’s OVI services which includes OVI music,
OVI store, OVI maps, OVI mail, OVI suite.
 Product differentiation according to demand of
consumers.
 Varieties in product
1. E Series (Nokia branded business phone)
2. C Series (Variety-encompasses low to high
end phones)
3. X series (very attractive looks music phones)
 Huge distribution and supply chain system
 Single campaign in a country
 Icon based menu with pictures rather than
letters and numbers.
 Working with telecom service providers
 Nokia priority dealers and concept stores
 First phone with hindi menu (nokia3210) and
made for India phone (nokia 1100)
 It started SMS(saral mobile sandesh)
 First vernacular news portal
 Nokia primarily failed to innovate attractive
technology and features
 Nokia was clinging onto symbian OS for too
long. It had reached its peak
 Fails to compete with competitive pricing of
Chinese mobile phone manufacturer
 Lower margin for retailers and distributers