Consumer Behavior

Final Presentation
Group Members:
1. Hassan (7202).
2. Anas (7383).
3. Zainab (6513).
4. Ruqaiya (6556).

Instructor: Bushra Farid.

How Behavior Changes By Changing
Demographics!!!
 Location: Jack & Jones – Pakistan.
 Jack & Jones is a clothing outlet located at Khalid Bin Waleed Road having
owner working with other salespersons.
Demographic Groups We Focused On!!!

1. A guy belonging from a middle class background having limited buying power.

2. A guy from upper class consumer social class having better buying power.

3. A lady from upper class.

4. A lady from middle class background.

A Guy From Middle Class:

 Salesperson was more focused on sales and promotions.

 He was asking for the options as the buying is going to be the consumer.
 Nature and services were good because the owner was available in the outlet.
 The salesperson was trying to focus more on price as he was showing products
having lesser prices.

Conclusion:
The behavior of the consumer changes if he is getting good services. At first, the
consumer got confused but because of the services its took less time to be in
comfort zone. Your attitude changes once you get familiar with the surroundings.
A Guy From Upper Class:

 Salesperson was focused more on new arrivals.

 He was asking for the options because the buying is going to be the consumer
here also.
 The services were almost same as of the middle class.
 The owner came over to help the customer in opting product from him.

Conclusion:
Perception is everything to make better communications. The buyer was having
more buying power. That’s why the owner himself tried to greet the buyer. In this
case the customer was more convinced as he was getting services from the store
owner.
A Lady From Upper Class:

 Salesperson was focused on the most expensive articles in the store.

 He was asking for the consumer’s choices.

Conclusion:
Attitude changes by the treatment we get from others. The focus of sales person
was more on expensive. If a person is not interested in some product, he/she can
be convinced because of the services.
A lady From Middle Class:

 The salesperson was focused more on promotions.

 He was giving more time as the consumer was buying for her brother.
 He was asking for her brother’s personality.
 Salesperson was asking about the budget.
 Owner came to help as the customer was getting confused.

Conclusion:
In this case, the customer was little confused in opting products as she was
buying for her brother. Owner came to help which suddenly chanced her attitude
and helped her to be in comfort zone.
Activity BTS:
Activity Clip:
Final Observation:

The 4 situations on which we worked were totally different from each other
depending upon the demographics but the services we got from the store
representatives helped us in changing our behavior along with the perception. It
is very important to deal every individual similarly regardless of any physical
appearance as there is a possibility that he/she might become your potential
customer.

In the end let’s have these lines: “When in Rome, Do as what romans do”

So try to communicate and act in a way which is comfortable for others.

!!!The End!!!