Maharishi college of natural law

6th semester commerce

Cbcs – 2018-19

A project report on –
INTERNET MARKETING

Submitted by-Satyajeet singh

College roll no :-Bc-16-121
Exam roll no :- 1603010190180059
INTRODUCTION :
 The Internet (contraction of interconnected network) is the global system
of interconnected computer networks that use the Internet protocol suite
(TCP/IP) to link devices worldwide. It is a network of networks that consists
of private, public, academic, business, and government networks of local
to global scope, linked by a broad array of electronic, wireless, and
optical networking technologies. The Internet carries a vast range of
information resources and services, such as the inter-linked hypertext
documents and applications of the World Wide Web (WWW), electronic
mail, telephony, and file sharing.
 Marketing is a comprehensive term and it includes all resources and sets
off business activities necessary to direct and facilitate the flow of goods
and services from producer to consumer or user, including product
planning and after sale services, in the process of distribution.
 The American Marketing Association defines marketing as, “Marketing is
the process of planning and executing the conception, promotion, and
distribution of ideas, goods and services to create exchange that satisfies
individual and organisational objectives.”
1.2 OBJECTIVES:
•TO UNDERSTAND AND ESTIMATE THE CONSUMER PERCEPTION AND FACTORS AFFECTING THEIR
BEHAVIOR FOR CHOOSING E-COMMERCE SITES.
•TO UNDERSTAND TACTICS AND METHODS THOSE ARE USED BY E-COMMERCE PLAYERS TO GRAB THE
CUSTOMERS IN INDIA.
•TO KNOW HOW CONSUMERS ARE EVALUATING E-COMMERCE SITES FOR THEIR PURCHASE.

1.3 PROBLEMS:
ONLINE SHOPPING- THAT GLORIOUS INVENTION WHICH ALLOWS PEOPLE TO BUY THINGS FROM THE
COMFORT OF THEIR HOMES. NO MORE TRAVELLING TO MULTIPLE STORES TO FIND THE RIGHT PRODUCT;
NO MORE HAVING TO DEAL WITH OVER-ENTHUSIASTIC SALES PERSONS; NO MORE STANDING IN LONG
LINES TO CHECKOUT COUNTER. THE E-COMMERCE BOOM HAS CERTAINLY CHANGED THE WAY WE SHOP
FOR THE BETTER. BUT, LIKE EVERYTHING ELSE, THE WORLD OF ONLINE SHOPPING IS NOT ALL ROSES. DESPITE
ALL THE EFFORTS OF E-COMMERCE COMPANIES TO ALLEVIATE THEM, THERE ARE A FEW PROBLEMS THAT
CUSTOMERS STILL HAVE TO FACE WHILE SHOPPING ONLINE. SOME OF THESE ARE LISTED BELOW:
QUALITY ISSUES-
•THEBIGGEST PROBLEM WHILE BUYING THINGS ONLINE IS THAT YOU HAVE NO GUARANTEE OF A
PRODUCT'S QUALITY. REVIEWS ARE NOT ALWAYS RELIABLE AND ALL THE RESEARCH CAN'T ASSURE YOU OF
A PRODUCT'S QUALITY; FRAUDULENT SELLERS WHO INTENTIONALLY MISLEAD CUSTOMERS TO INCREASE
SALES ARE THE PRIME REASON FOR FAULTY/SUB-PAR PRODUCTS BEING SOLD ONLINE. WITH THE VOLUME
OF GOODS E-COMMERCE COMPANIES HANDLE THESE DAYS, IT CAN BE QUITE DIFFICULT FOR THEM TO
CONDUCT QUALITY CHECKS ON EACH AND EVERY ONE OF THE PRODUCTS THEY'RE SELLING.
ADDITIONALLY, THE ISSUE OF GETTING THE CORRECT SIZE REMAINS A SERIOUS DRAWBACK FOR BUYING
CLOTHING AND FOOTWEAR ONLINE. SIZES VARY FROM BRAND TO BRAND, AND SINCE YOU CAN'T TRY
OUT THE PRODUCTS BEFORE BUYING THEM, SELECTING THE SIZE IS ALWAYS A GAMBLE.
DIGITAL PAYMENT FAILURES-
WHETHER A CUSTOMER IS PAYING BY CREDIT/DEBIT CARD, NET BANKING, OR ONE OF THE SEVERAL
DIGITAL WALLETS THAT EXIST TODAY, THE FAILURE OF DIGITAL PAYMENTS ALWAYS LOOMS OVERHEAD
WHILE MAKING ONLINE TRANSACTIONS
 Suggestion:
 Factor analysis was performed to determine the correlation between the variables and
highly correlated variables are combined and represented by a factor. This is to ensure data
reduction, instead of several variables they are represented by few major factors. Regression
analysis, to identify the impact of the factors identified in factor analysis (independent
variables) on customer satisfaction (dependent variable).

Variables Measuring Frequency Percentage

Group Gender
Age <25 35 50.0 100

50
25-35 25 35.7
0
>35 10 14.3 Male Female
Total 70 100 Frequency Percentage

Gender Male 28 40
Female 42 60
Total 70 100

The above chart provides the empirical findings gleaned from the collected data. It provides demographic
information of the respondents and the statistical analysis of the information collected from them. This is
followed by the interpretation and discussion about our findings. The above table shows that out of 70
respondents50 % of people are in the age group of < 25 years,35.7% of people are in the age group of 25-35
and 14.3% of people are in the group of >35. We are having highest respondents who do online shopping are
less than 25 years and almost all those belongs to student category. At the same time 35.7% of age group 25-35
are utilizing online shopping well. All those people are attracted to e-commerce sites which are offering wide
range of products to everywhere and also with their services. Another demographic factor we considered is
gender. Female respondents are higher than the male respondents that who prefer online shopping. We can
interpret that based upon their preferences that they are getting different and unavailable international
products online, which made easy and time efficient.
 Conclusion:
 Practically it has been proved through the research that online advertising is
neither effective nor reliable as compared to the traditional medium which is
Television commercials and print media i.e. newspapers and magazines. Also,
consumers trust the traditional medium more than that of online and there is
a vast difference in their trust levels.
 In most cases, users view banner advertisements as a nuisance as they are
engaged in other activities while they are being exposed to the ads.
Additionally, we can assume that most people exposed to an ad do not
have the need for the products being advertised at that time. Therefore,
these ads are less likely to be noticed. In order to have an impact on brand
metrics, we can hypothesize that getting a message in front of someone as
quickly as possible, before they scroll away, is of extreme importance. In
addition, the presence of a logo, the size of a logo, and the size of the
banner should all have an impact on the banner’s ability to brand.
 Even though the internet has opened up a new avenue for reaching the end
consumer; it is still very much an open field. This is true as there is no fixed way
or strategy for marketing on the net. It is still very much an arena where
ingenuity and creative thinking very much rule the roost. Thus, marketing as
usual has not changed.
THANK YOU