ULTRA JAYA

Bagas Nursi Wilaga

18314042
STRENGTH

 Great and well trained human resources

 Competitive product prices
 Consumer loyalty to the product
 Sales growth
WEAKNEST

∞ Availability
of raw materials
∞ High production costs
OPORTUNITIES
 The food and beverage industry in Indonesia has very positive expectations
 This company can reach a bigger market in Indonesia in the future
 Making new innovations for products that can compete with other companies
THREATS
 Price competition
 The entry of new competitors
 Fluctuations in the rupiah exchange rate
 Climate that can make tea plants not good
 Competitor products for tea drink boxes