T hese days, Wal-mart sells just about everything.

That means that it petes ruthlessly with almost every

other retailer, no matter what the category.
Welcome to Whole Foods Market
 Founded in 1980 as one small store in Austin, Texas,
Whole Foods Market is now the world’s leading
retailer of natural and organic foods, with 100 stores in
North America and the United Kingdom, To date
whole Foods Market remains uniquely mission driven:
Were highly selective about what we sell, dedicated to
atringent Quality Standards, and committed to
sustainable agriculture.
 Whole Foods
 We obtain our products locally and from all over
uniquely dedicated food artisans, We strive to
processed, most flavorful and naturally preserved in its
purest state - unadultrated by artificial and
preservatives-is the best tasting and most.
 Whole Planet
 We believe companies, like individuals, responsibility
as tenants of planet Earth, support organic farming-
the best method agriculture and protecting the
environment and basis, We are actively involved in our
communit sponsoring neighborhood events,
compensal community service work and contributing
at profits to not-for-profit organization.
 Retailing
 What is retailing? We all know that Wal-Mart, Home
Deper
 Types of Retailers
 Retail stores come in all shapes and sizes, and sizes,
and new retail types. The most important types of
retail stores are described in table 13.1 and discussed in
the following sections.
 Amount of Service
 Different products require different amounts of
service, and customer services preferencess retailers
may offer one of three levels of service-self services,
limited services, and full services, self-services retailers
serve customers who are willing to perform their own
“locate compare-select” process to save money. Self-
service is the basis of all discount operations .
 13.1 Major store Retailer Types
 Specialty Stores: Carry a norrow product line with a
deep assortment, such as apparel stores, sporting-
goods stores, furnitures stores, florists, and
bookstores.
 Department Stores: Carry several product lines-
typically clothing, home furnishing and household
goods- with each lines operated as a separate
department managed by specialist buyers or
merchandisers .
 Supermarkets: A relatively large, low-cost, low-
margin, high-volume, self-service operation designed
to serve the consumer's total needs for grocery and
household products.
 Convenience Stores: relatively small stores located
near residental areas, open long hours seven days a
week, and carrying a limited line of high-turnover
convenience products at slightly higher prices.
 Discount Stores: Carry standard merchandise sold at
lower prices with lower margins and higher volumes.
 Off-Price Retailers: Sell merchandise bought at less-
than regular wholsale prices and sold at less than
retail, often leftover goods,overruns, and irregulars
obtained at reduced prices from manufactures or other
retailers.
 Superstores: Very large stores traditionally aimed at
meeting consumer’s total needs for routinely purchase
food and nonfood items.
 Product line
 Retailers also can be classified by the lenght and
breadth of their product assortments. Some retailers,
such as specially stores, carry narrow product lines
with deep assotments within those lines. Today,
specially stores are flourishing. The increasing use of
market segmentions, market targetting and product
specialization has resulted and a greater need for
stores that focus on specific product and segment.
 Real Marketing
 Wal-mart is the number one seller in several categories
of consumer product, including groceries, toys, CD’s
and pet care product.
Driven strategy and Marketing mix
 Narrows, the discounts offered by outlets are getting
smaller. However, a growing number of outlet malls.
Now features brand such as Coach, Polo, Ralph
Lauren, Dolce & Gabbana Gregorio Armani, Gucci and
Versace, causing department to protest to the
manufacturers of this brand.
 Organizitional Approach
 Although, many retail stores are independently
owned, other band together under some of corporates
or contractual organization.
 Chain stores – are two or more outlets that are
commonly owned and controlled have many advantage
over independent.
 Retailer Marketing Decisions
 Retailers are always searching for new marketing
strategies to attract and hold costumers. In the past,
retailers attra