By: Danika and Jocelyn

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 PROBLEM / OPPORTUNITY

● Messy
● Not environmentally
friendly
● Time consuming
 VALUE PROPOSITION
To build the confidence and health of our consumers
starting with sustainable products that will lessen the
burden of pollution.
 UNDERLYING MAGIC
Biodegradable cotton and pure coconut oil
 TARGET MARKET

Population Target Market Potential Market Size

325,719,178 123,773,288 148,572

Demographics: Psychographics:
-All genders, ages 16-45, middle to -Value using products that are good for the
upper class, single or married, all environment, adventurous and likes to try
ethnicities
new things
Geographics: Buying Patterns:
-Urban areas -Beauty products and Lush Cosmetics
products, uses products that are
biodegradable or organic.
COMPETITIVE ANALYSIS
 MARKETING PLAN

Awareness
● Social media
● Beauty influencers
● Beauty events
● Youtube Ads
 QUALIFICATIONS

Our Personal Qualifications:

● Start up business
● 3 year Business Academy
● Environmental Science
● Make up expert
 COST STRUCTURE
Definition of One Unit Description of Expenses

25 coconut oil absorbed cotton swabs in a mason jar Variable Material Total: $1.16
Expenses
Economics of One Unit
Mason jar $.83
Selling Price $8
Cotton balls $0.01
Cost of variable materials $1.16
Wooden sticks $0.3
Cost of labor .04
Coconut oil $0.02
Other variable costs $0.41
Fixed Expenses Total: $662.10
Total COGS/ COSS $1.61
Advertisement $0.10
Contribution Margin $6.39
Insurance $62
Monthly Break Even Units
Utilities $100
$662.10 = 103.62 ≈ 104 units
Rent $500
$6.39
 CURRENT STATUS & FUTURE PLANS
Year 1 Projected Profits: $28,007

Year 2 Goals: Expand amount of products offered.

Year 3 Goals: Venture in subscription boxes to reach more consumers and target markets

Plans to give back: We plan to buy our materials locally so that we can give back to the local
businesses around us
 By: Danika and Jocelyn

Support us on our social media:

Instagram: Nature-ly_Official
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