ANALYSIS OF CUSTOMER

PREFERENCES FOR APPARELS

ONLINE V/S TRADITIONAL
MARKETING SUBMITTED BY:
DEEPTI SHARMA
1702003664
MBA MARKETING
SIKKIM MANIPAL UNIVERSITY
 TRADITIONAL MARKETING

 Traditional marketing is a rather broad category that incorporates many forms of

advertising and marketing.

 It's the most recognizable type of marketing, encompassing the advertisements that

we see and hear every day.

 Most traditional marketing strategies fall under one of four categories: print,

broadcast, direct mail, and telephone.

 Print marketing is the oldest form of traditional marketing.

 ONLINE MARKETING

 A set of tools and methodologies used for promoting products and services

through the internet.

 includes a wider range of marketing elements than traditional business marketing

due to the extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such
as:

 Growth in potential

 Reduced expenses

 Elegant communications

 Better control

 Improved customer service

 Competitive advantage
Consumer preferences for online
marketing

Expanding their reach everywhere

Improve customer service

Develop closer relationships with their

customers
Focus of analysis

 expect the determining factors influencing

 what and why consumers purchase online and offline as well
 why they switch from one way to another