Touching lives, improving lives…

INTRODUCTION
Type Public

Industry Consumer goods

Founded 1837

Founders(s) William Procter James

Gamble
Headquarter Cincinnati, Ohio, U.S.

Area served Worldwide

 INTRODUCTION
Key people David S. Taylor
(Chairman of the board,
President and CEO)
Products Cleaning agents,
personal care, beauty
care, personal healthcare

Revenue US$65.06 Billion

Employees 95,000
Brands Ariel, gillete, oral-B,
Pampers, pantene, vicks,
tide etc.
Website us.pg.com
 TIMELINE
• 1837- Procter and gamble was created.
• 1859-Sales reached $ 1 million.
• 1880-The inexpensive, but high-quality Ivory soap
was introduced.
• 1946-Tide laundry detergent was launched.
• 1955- Crest, the first toothpaste with fluoride
clinically proven to fight cavities, is introduced.
• 1961- Pampers diaper and Head & Shoulder
shampoo were introduced.
• 1967-Ariel is introduced which becomes one of
P&G’s global laundry brands.
• 1983-The company introduced superior feminine
protection product, Whisper.
• 1995-Pantene Pro-V shampoo was launched.
• 2004- In India, P&G launches ‘Shiksha’ in association
with ‘CRY’. The objective of the program is to
educate underpriviledged children.
• 2005- P&G announced the acquisition of Gillette,
forming the largest consumer goods company and
placing Unilever into second place. This added
brands such as Gillette razors, Duracell, Braun,
and Oral-B to their stable.
• 2007- P&G launches Olay with its premium anti-
ageing line of products -’ Olay Total Effects’.
• 2012-P&G exited the food business in 2012 when it
sold its Pringles snack food business to Kellogg's.
VISION AND MISSION
The vision statement is, “Be, and be
recognized as, the best consumer products and
services company in the world.”
The mission statements are-
• Branded products and services of superior
quality and value
• Improve the lives of the world’s consumers,
now and for generations to come
• Leadership sales, profit and value creation
• Prosperity of people, shareholders and
communities
Name Position
Frank Blake
Angela Braly
Amy L. Chang
Kenneth Chenault
Scott Cook
Joseph Jimenej
Terry J. Lundgren
W. James McNerney, Jr.
Nelson Peltz
David S. Taylor
Meg Whitman
Patricia A. Woertz
Ernesto Zedillo