• It is the most basic function of management. • Think before action, thinking in advance. • Without planning other functions become mere activity, producing nothing but chaos. (principle of primacy of planning). • Planning involves giving emphasis to 3 major sub systems. • Environmental subsystem: population changes, anticipated government changes, international developments etc. • Competitive sub system: actions of competitors(past, present & future). • Internal sub system: features of the firm-the location, employees, facilities etc. • Deciding what to do, how to do, when to do. • Decision making is an integral part of planning. • It involves choosing from alternatives. Importance of Planning • Minimises Risk and Uncertainty • Leads to Success • Focus attention on the achievement of Organizational Goals • Facilitates Control • Trains Executives Nature of planning • Planning is done at various levels of organization. It is pervasive • Planning is a continuous process: constantly watch the progress of plans. If changes are to be made, introduces them.(principle of navigational change) • Plan must be flexible.(market, technology, finance, personnel etc) Levels of planning • Strategic Planning: Long term planning • Eg: What should the organisation be after a decade from now? • Tactical Planning: Short term planning • Eg: What are our short term financial needs? • Contingency Planning: Situational • Eg: What to do if there is a change in government policy? Types of Plans • Vision • Mission • Objectives • Strategies • Operational Plans Steps involved in planning 1. Establishing Verifiable Goals to be achieved. 2. Establishing Planning Premises (assumptions about the future) 3. Deciding the Planning Period 4. Establishing and Deploying Action Plans 5. Measuring and Controlling the Progress Decision Making • Recognising the problem • Deciding priorities among problems • Diagnosing the problem • Developing the alternative solutions or courses of action. • Measuring and comparing the consequences of alternative solutions. • Converting the decision into effective action • Follow-up Simon’s stages of decision making • Intelligence stage: the environment for conditions calling for decisions. • Design: Inventing, developing and analysing possible courses of action. • Choice: Setting a particular course of action from the available alternatives. • Review: Assessing past choices