Professional Documents
Culture Documents
3 ROSES
Can Customer be classified ? But Why ??
Tool that quantifies the social
sustainability performance of
an organization
Cohort :
A group that shares common characteristics and buying habits,
also called a Consumer or market segment
Consumer Profiles
2.Secondary market :
Other, occasional consumers
Consumer Profiles
Knowledge of consumer profiles affects
--distribution,
--advertising,
--product design,
--media,
--international markets…
CONSUMER
PRODUCT ADVERTISING
PROFILE
Consumer Profiling
Demographics:
The study of obvious characteristics that categorize people
Examples :
Age, gender, family life cycle, income level, ethnicity, culture
The indigenous population of India
was assumed to be intermediate
between Caucasoid and Australoid
Caucasoid (white),
Indo-Aryans, the
Mongoloid (yellow),
Mongoloids, the
Negroid (black) and
Dravidians
Australoid.
Gen Z kids will grow up
with a highly sophisticated
Five Major Generations
media and computer
environment and will be
more Internet savvy and
expert than their Gen Y
forerunners