Qualitative Research

Definition
Qualitative research is a naturalistic and
systematic empirical inquiry that includes an
obtainment of the value, information, opinions,
behaviors, and social context of a particular
subjects , that involves an interpretation of the
data in descriptive way
 Nature or Characteristic
• The data is describe inductively
• Data collection take place in natural setting
• The research involve an active participation by
the participants
• The data can develop in accordance with the
time
 Purposes
• To explore of phenomenon that has not been
studied before
• to add rich details and nuance that illustrate
or documents existing knowledge
• To better understand a topic by studying it
simultaneously
• To understand any phenomenon in its
complexity
 Advantages
• Flexibility to follow unexpected ideas during
research
• Sensitivity to contextual factors
• Ability to study symbolic dimension and social
meaning
• Increased opportunities
 Types
• Case study
• Grounded theory
• Phenomenology
• Ethnography
• Narratives
 Data and Data Sampling
Data Data sampling
• Field notes • Purposive sampling
• Audio (and sometimes • Quota sampling
video) • Snowball sampling
• Recordings
• Transcripts
 Data Collection
• Emerging protocols
• Text or image data
• Focus group
• Direct observation
• In-depth interview
 Data Analysis
• Text analysis
• Description
Thank You