Review :

•Legal, Ethical & Societal

Issues of Media
 Mass Media
• refer to channels of communication
that involve transmitting information
in some way, shape or form to large
numbers of people
• The information transmitted could
be news, entertainment, advertising
or public service announcements.
 Media Effects
- are the intended or unintended consequences of what
the mass media does (Denis McQuail, 2010)
Positive Influences
 POSITIVE Effects of
New Media
1.Making people informative
2.Transparency
3.Source of entertainment
4.Social message:
 Making people
informative
•Individual become more
informative about the
national and
international current
affairs.
 Transparency
•Common man can air his
grievances without any problem
through the social media so that
the higher authorities of the ruling
class can take action for their
good.
Source of Entertainment:
•Television, cinema halls and
print media are crucial in
projecting the soft power of the
society. They help to make the
local culture and tradition
popular among the viewers.
 Social message
• Media has become a boon for the
developing world as it has focused on
the social ills of the society existing in
those countries.
Negative Effects of New Media
Negative effects of New Media

1.Creating wrong impression

on the teens
2.Manipulating public
opinion
 Creating wrong impression
on the teens
•Media creates a very strong
influence on the young people as
they tend to believe whatever is
shown on TV and social websites.
As a result, they fall into the trap
of bad habit and find it difficult to
leave the addiction.
 Manipulating public
opinion
• It is said that media should provide
neutral news however the truth is
hypothetical because all media houses
have a certain bias in their narration.
Due to allegiance to different parties,
people are exposed to only one side of
the truth.
MEDIA EFFECTS THEORY:
• Third Party Theory
• Boomerang Effect
• Cultivation Theory (George
Gerbner)
• Propaganda Model of Media
Control (Herman & Chomsky )
 Boomerang Effect
•• refers to media-induced
change that is counter to
the desired change.
 Cultivation Theory (George
Gerbner)
•• states that media
exposure, specifically to
television, shapes our social
reality by giving us a
distorted view on the
amount of violence and risk
in the world
 Propaganda Model of Media
Control (Herman & Chomsky )
•The model tries to understand
how the population is
manipulated, and how the
social, economic, political
attitudes are fashioned in the
minds of people through
propaganda
 PROPAGANDA?
•ideas or statements that are
often false or exaggerated
and that are spread in order
to help a cause, a political
leader, a government, etc.
Formative Assessment:
• Learners will create an
INFOGRAPHICS.
• The class will be group and make an
infographics that shows “ How the
Social Media Affects the Filipino Youth
• Each group will be given a set of
materials including bond
papers,crayons, & pencils.
WRITTEN OUTPUT
WRITTEN OUTPUT
Get ¼ sheet of Paper & prepare for a short Quiz.
Multiple Choice:
1. Stereotypes are at the heart of all propaganda efforts
Their purpose is to create the perception that our actions are always ethical and honorable, while those of our opponents
are always unethical and dishonorable
1. Mass media
2. Boomerang Effect
3. Propaganda Model of Media Control
4. The Essence of Propaganda
2. Is the government agency responsible for rating television programs and films in the Philippines
1. MTRCB (Movie and Television Review and Classification Board)
2. Mass media
3. Movie and Television Review and Classification Board
4. Media effects
3. Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a
government, etc.
1. Boomerang Effect
2. Propaganda
3. Propaganda Model of Media Control
4. Mass media
4. The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are
fashioned in the minds of people through propaganda
1. Movie and Television Review and Classification Board
2. Propaganda Model of Media Control
3. Propaganda
4. The Essence of Propaganda
5. Is the government agency responsible for rating television programs and films in the Philippines
1. MTRCB (Movie and Television Review and Classification Board)
2. Mass media
3. Movie and Television Review and Classification Board