M.

Releasing information
to the media
•Intelligence Information
•Non-investigative information
•Investigative information
Arrest Information
Special consideration- in Criminal
Matters
Special consideration- in SOCO
Matters
Special consideration- in Non-
Criminal Matters
 N. Dealing with
the Media during
Crisis/Emergency
Situations
1.Crisis Management
2. Types of Crisis Management
a)Man-made Crisis/emergencies
b)Natural crisis/emergencies
3. What the Spokesperson can do
during crisis
4. Communicating with the media
during crisis
Q. Public Information:
Techniques,
Approaches and
Strategies
 1. Techniques
a) Building Media Relationships
b) Release News and Only news
c) Practice Interviewing
d) Adjust with the times
e) Use Different Strategies
f) Prepare for Crisis
 2. Approaches:
a) Speaker’s Bureau
b)Reaching the public through technology and
websites
c) Reaching the public through informative
materials
d)Civic Education for the youth
 3. STRATEGIES
a) Take Responsibilities as a communicator for being the face and
voice of your organization.