OUR TEAM

Ahmad Raza Asif

Ali Asadullah
Nasir Aziz
Saiman Ali
Muhammad Muzammil
Serves Health
 COMPANY DESCRIPTION

Fitness Fellas is a diet

restaurant which offers
customized diet and
hygienic food with the help
of nutritionist which help
to achieve specific goals
Regarding healthy lifestyle.
 MISSION STATEMENT

Our mission is to provide diet, healthy and

hygiene food for health conscious people.
 OBJECTIVE AND HISTORY

Business was formed to help out people who want

to control their diet and want to hire the services
of a certified nutritionist which make healthy
diet plans according to their needs.

The Idea was influenced by the recent heart attack

incident with a friend.
PRODUCT AND SERVICES

We offer Customized food

along with hygiene and
health rich diet plans for
people who want to control
fat, cholesterol etc.

In services We offer
free home delivery of the food
and Nutritionist to plan
what is healthy for you.
BUSINESS / LEGAL STATUS
Business is its initial Stage and there is significant
development in next days.

This is a Partnership based on the team of

Business Graduates of Islamia University
Bahawalpur Liaqat Campus.
INDUSTRY ANALYSIS

Our local Restaurant industry is only focused on

conventional and fast food there is no such
restaurant which only focus on diet specialty.

The Chances of growth are Maximum because

there is no Direct Competitor.
KEY SUCCESS FACTORS
 Innovative food
 Moving with trend

 Fast growth

 Specialized product

 Customized product line

 Providing nutrient to customers

 Quick adapted product items

LONG TERM PROSPECTS
In long term business aims to be the only top
restaurant in the local markets with the motive
of expanding in other markets.
MARKET ANALYSIS
Market Segmentation and Target Market

Geographic:
The Urban area of the city Rahim Yar Khan
Rural can be target in sense of pure food.

Demographic:
Gender: Male and female
Age: Above the 17 Years

Psychographic:
The Young people influenced by the Electronic and
social media which want to eat healthy and organic
food.
COMPETITOR ANALYSIS

Threat to industry Profitability

SWOT
Strengths:
o Healthy and fresh products.
o Affordable and competitive prices.
o Fast Service
o The atmosphere will be unique.
o Restaurant accessibility.
Opportunities:
o People want to have a healthier
lifestyle.
o Lunch breaks are getting shorter.
Weaknesses:
o Limited opening times.
o Limited client base.
o Lack of employee training
o Lack of consistency
Threats:
o New competitors
o Prices of competitors
o Cant target that people who are
seeking to eat at cheaper places.
MARKETING PLAN
Marketing Mix
Product:
Hygiene food: we are providing hygienic food with diet plans.
Quality products are offered and quality products are offers
and quality are first preference. Supplementary services
like nutritionist facilities and daily diet plans are also
provided along with core product.

Price:
Pricing strategy is set according to quality basics. We can
change the premium price due to the high quality of foods
and due to uniqueness in product price satisfy the quality.

Place:
1. Physical prime location
2. Online delivery system within city
MARKETING PLAN
Promotion:
1. Nutritionist
2. Mobile app
3. Diet plans
4. Facebook/Digital Marketing
5. Decorations
6. Billboards
7. Broachers
8. Membership cards
9. TV/cable ads.
10. Gorilla marketing
Back stage:
Professional cooks will bake the food in hygienic
environment.

Front stage:
On the front foot the nutrients and waiters will
interests with the customers and provide food
and make diet plans to customers
MANAGEMENT TEAM
CEO: C.E.O of all business will handle overall performance off the business.
Educational background: Business Graduated

Marketing manager: Will handle the sale and marketing and promotional
activities of the business.
Educational Background: Business Graduate

Operations Manger: This position will see the operations of the restaurants
form raw material to the inventory managements.
Educational Background: Business Graduate

Finance manager: Finance manager will handle the inflow and out flow of cash
and budgeting.
Educational Background: Business Graduate

HR manager: He will handle the personnel and manage their salaries and other
problems.
Educational Background: Business Graduate
ORGANIZATIONAL CHART

CEO

Operations Finance Sales/Marketing Human Resource

Operations Manager Finance Manager Marketing Manager HR Manager

Cooks/Waiters/Transporters Accountant/Cashier Digital Markting Team Employees

FINANCIALS OF BUSINESS
 Initial Investment

 Building Rs: 100000

 Furniture Rs: 1000000
 A/C Rs: 400000
 Paint/Décor Rs. 500000

 Chef: Rs. 5*20000=100000

 Manager Rs. 25000
 Waiters Rs. 10000*10=100000
 Cleaners Rs. 10000
 Kitchen Equipment, Crockery Rs. 200000
 Electric Rs. 500000
 Marketing Rs. 500000

 Total Rs. 1935000

FINANCIALS OF BUSINESS
No. of Members Rs. 5*1500000=7500000
Need of Investment Rs. 2500000

Monthly Building Rent Rs. 100000

Furniture Rs. 1000000
Decoration Rs. 500000
Crockery Rs. 200000
Raw Material Rs. 1500000

Total Rs. 4200000*2=8400000

FINANCIALS OF BUSINESS
Income Statement:

Sales (1000*50)=50000
Rs.18000000
=50000*30
=1500000*12

CGS (500*50)
=25000*30=750000*12 Rs.(9000000)

Gross Profit Rs. 9000000

Operating Expenses (235000*12) (2820000)
Marketing (500000)
Rent (1200000)
Amortization of preliminary exp. (2000000)
Net Profit Rs. 2480000
FINANCIALS OF BUSINESS
Balance Sheet (Monthly)

Asset 100000 Owner Equity + Liabilities

Furniture 1000000 A/P 500000
A/c 400000 Equity 9500000
Crockery 200000
Cash in hand 5800000
Inventory 500000
Preliminary exp. 2000000

Total Rs. 10000000 Rs.10000000