GRAMEEN/HAAT BAZAAR

A haat bazaar, most often called only haat, is

an open-air market that serves as a trading venue
for local people in rural areas. Haat bazaars are
conducted on a regular basis, i.e. once, twice, or
three times a week and in some places every two
weeks. At times, haat bazaars are organized in a
different manner, to support or promote trading
by and with rural people.
 RESPONSIBILITIES OF PERSON TOWARDS
RURAL DEVELOPMENT
A thatched roof, a merciless summer, tossed bargains, long hours on the field
for nickels and dimes, a relentless goal of harvest, a perennial prayer for
rainfall, a family running a life with less than 50 INR a day – The Rural Indian's
everyday life.For an average metropolitan, it becomes tough to picturize the
archetypal rural household and rural work scenario. The rural-urban contrast in
our country couldn't be darker. On the one hand is the metropolitan lifestyle of
the finest Bordeaux and Chateaus, and on the other, the typical rural lifestyle of
contraband and economical roulette. So what is the true India? The heart of
India lies in the blood, sweat and toil of our peasants.
Approaches
Creating Young Entrepreneur from the urban city and build a platform through
which more than 600,000 villages are empowered.
Educate, Train and Young aspiring graduates of rural India to go Global being
local.
Setting up of self service stores, "You Drop Pick Points (UDP)" across the
country through which local produce are purchased directly.
RURAL MARKETING
NATURE OF RURAL MARKETING
PROBLEMS AND DIFFICULTIES
FACED IN RURAL MARKETING
RURAL MARKETING CHANNELS
MARKET NETWORKING
INTRODUCTION OF INDIAN RURAL
MARKETING
RURAL EMPLOYMENT (IN MILLIONS)
THE BIG PICTURE
HANDMADE/ RURAL PRODUCTS
TYPES OF RURAL GOODS
PRODUCTS PICTURES
CEREAL PRODUCTION
ANIMAL HUSBANDRY IN INDIA
A large number of farmers in India depend on animal
husbandry for their livelihood. In addition to supplying
milk, meat, eggs,wool and hides, animals, mainly
bullocks, are the major source of power for both farmers
and drayers. Thus, animal husbandry plays an important
role in the rural economy. The gross value of output from
this sector was ₹358 billion (US$5.6 billion) in FY 1989,
an amount that constituted about 25 percent of the total
agricultural output of ₹1.4 trillion (US$21.7 billion).
COMPARISON BETWEEN GRAMIN BAZAR AND
NOW DAY SHOPING
 Gramin bazar only sell freshly added products whereas
other shop sells unhygienic products which are stored
from many days.
 Gramin bazar sell the product at low prices in compare
to other shops.
 All kinds of products are found here in compare to big
bazar.
 Gramin bazar directly helps the farmer to earn profit
whereas big bazar do not.
 A gramin bazar has a bigger environment whereas a
retail store is only a small place.
 A gramin bazar is a place where more residential and
personal things are sold. It is just a single retail business
establishment.
EMPLOYMENT IN GRAMEEN
MARKETING
GOVERNMENT INITIATIVES
 EXAMPLE
Assume that you are marketer. You have a business of
sweet potatoes. So accordingly, you go to rural aur grameen
market in search of purchasing sweet potatoes. After
searching about the whole market you finally find a farmer
who is selling the best potatoes. After a long conversation
you finally deal with purchasing an amount of 1 kg potatoes
at the rate of Rs.5. Then on one fine day, you sell these
sweet potatoes at the rate of Rs12 for a kg. you got a profit
of Rs7. but later you decide to share an amount of Rs.2 to
the farmer from whom you purchased the potatoes from the
Grameen market. The farmer also earned some amount as a
profit under your guidance. Now at last you had a profit of
Rs5 only. In this way you both earned profit.
BENEFITS FOR FARMERS WITH
GRAMEEN YOJNA
 Farmers would be given profit share
 They would be helped in production as well as in cultivation.
 Salary payment would be given on whole day work basis
 Discount through rashan card purchasing
 Product purchasing at low prices for farmers.
 Adult education scheme for rural people(literacy policy).
 Farmers would be provided loan if they face problem in production of
crop.
CONCLUSION
THANK YOU