PRINCIPLES, TOOLS AND

TECHNIQUES IN CREATING
A BUSINESS
At the end of the lesson, students
should be able to:
 Discuss SWOT (Strengths, Weaknesses, Opportunities
and Threats) analysis
 Apply SWOT analysis as a tool in evaluating business
opportunity
 Motivation
The class is divided into three (3) groups.
Each group will be given an activity sheets
about SWOT. They have to complete the table
by writing down their strengths, weaknesses,
opportunities and threats after participating
the activity.
 Strength (S) Weakness (W)

Opportunity (O) Threat (T)

Analysis

 How was the activity?

 Were you able to perform will the dance?
 What makes you do it well?
 What hinders you to do it well?
Abstraction

SWOT
 an analytical framework that can help a company
meet its challenges and identify new markets
 help identify the business’s risks and rewards
 means of identifying the internal and external forces
that may affect the business
 helpful in assessing new ventures
 SWOT Analysis
Internal forces (Strengths and Weaknesses)
Financial resources
Physical resources
Human resources
Access to natural resources, trademarks,
patents and copyrights
Current processes
External forces (Opportunities and Threats)
 Economic trends
 Market trends
 National and local laws and statutes
 Demographic characteristics of the target market
 Relationships with suppliers and co-owners
 Competitive threats
Application
Using the same groupings, apply SWOT
analysis as a tool in evaluating a business
opportunity by writing down strengths,
weaknesses, opportunities and threats that a
company may face.
Identify whether the following is a S, W, O or T.
1. Lack of training of workers
2. Market Acceptance
3. Will improve employee welfare
4. Opposition from residents in the community
5. Government incentives
6. Costly set-up
7. Improved company reputation
8. Time consuming production processes
9. Experienced leaders
10. Possible pollution problems
11. Project may replace imported good available in the market
12. Entry of competitors
13. Low capital requirements
14. Difficulty of organization
“ To build a strong team, you must see
someone else’s STRENGTH as a
complement to your WEAKNESS, not a
THREAT to your position or authority.”

Christine Caine