Stakeholder Analysis Workshop – Day 2

Review of Day 1
Yesterday’s learning objective was to be
able to:

o Apply tools and methodologies for

defining your issue, goals and solutions
 Today’s Agenda
o Ranking Solutions
o Developing an Influencing Strategy
o Identifying Stakeholders
o Categorizing Stakeholders
o Stakeholder Mapping
o Influence Mapping
o Closing and instructions for Day 3
 Ranking Solutions

Identify the most appropriate solution using

4 criteria:
o Potential impact
o Prospects of success
o Internal rationale
o External rationale
 Developing an
Influencing Strategy

1. Section 1: Identify, categorize and analyze all

the stakeholders

2. Section 2: Devise your influencing strategy

3. Section 3: Consider the options for your program

/ advocacy activities
 Identifying Stakeholders

o Who is responsible for the issue?

o Which people have an interest in the issue?

o Which international players are interested?

o How do I get the information I need?

Categorizing Stakeholders

o The Targets

o The Beneficiaries

o The Opponents

o The Allies
Stakeholder Mapping
 Influence Mapping
o Develop, present, and explain your
influencing strategy

o Simple visual guide to influencing your

target.
 Feedback and Day 3
Instructions
o Comments, feedback about today’s session
o Please arrive promptly by starting time as we do
not have time to wait for late arrivals
o Think about the relationships you mapped today
and some of the best methods for influencing
them
o Tomorrow’s venue will be the same and today’s
workshop rules will apply

Have a GREAT evening. See you Tomorrow!