UTILITIES OF

MARKETING
 UTILITY
 not physical quality of a thing in itself;
it is the want-satisfying power of an
object or service.
 Production creates Form Utility
 Marketing creates Time, Place,
and Ownership/Possession Utility
 TYPES OF UTILITIES

FORM

TIME UTILITIES PLACE

POSSESSION
FORM UTILITY
- changing raw materials or putting
them together to make them useful

Ex. The packers who slaughter the

hogs and cut them into pork
carcasses
Example
PLACE UTILITY
- created if goods are made available
where they are wanted

ex. Having fruits and vegetables available

at the grocery stores
TIME UTILITY
- created if goods are made available
when they are most wanted

Ex. Retailers offer large supplies of

backpacks in the late summer, near
the beginning of the school year.
 POSSESSION UTILITY
- created when ownership of good or
service is transferred from one person to
another, but it may also occur through
renting and borrowing.

Ex. Taking credit cards and checks rather

than just cash enables customers to buy
products
STUDY IN ADVANCE

• 4P’s of Marketing
• Problem Areas of Marketing
THANK YOU FOR LISTENING
HAVE A NICE DAY

“The art of Marketing is the

art of brand building. If you
are not a brand, you are a
commodity.”
- Philip Kotler