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    Adi Aditya M
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    This document proposes an online platform to offer cheaper generic medicines. It outlines a business plan involving screening prescriptions, finding the cheapest equivalent medicine in their database, and processing/delivering orders. Revenue would come from advertising, consulting fees for their pharmaceutical database, and markups on drug sales. The platform would offer generic drugs and ancillary health services, targeting lower and middle income customers. Their growth strategy leverages the rapidly growing Indian healthcare sector and large generics market. Key competitors are also listed.

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    This document proposes an online platform to offer cheaper generic medicines. It outlines a business plan involving screening prescriptions, finding the cheapest equivalent medicine in their database, and processing/delivering orders. Revenue would come from advertising, consulting fees for their pharmaceutical database, and markups on drug sales. The platform would offer generic drugs and ancillary health services, targeting lower and middle income customers. Their growth strategy leverages the rapidly growing Indian healthcare sector and large generics market. Key competitors are also listed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views9 pages

    Healthcare and Pharma

    Uploaded by

    Adi Aditya M
    This document proposes an online platform to offer cheaper generic medicines. It outlines a business plan involving screening prescriptions, finding the cheapest equivalent medicine in their database, and processing/delivering orders. Revenue would come from advertising, consulting fees for their pharmaceutical database, and markups on drug sales. The platform would offer generic drugs and ancillary health services, targeting lower and middle income customers. Their growth strategy leverages the rapidly growing Indian healthcare sector and large generics market. Key competitors are also listed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Healthcare and Pharma

    Group 28
    Nikhil Kandoi
    Ayush khetan
    Surbhi Goel
    A Aishwarya
    Purveesha Parmar
    Busi Ramesh

    1
    Idea
    Create an online platform to offer cheaper generic medicines with the same
    composition

    2
    Business Plan

    Prescription from 05
    Receive Payments
    Patients

    01 04
    Process Order and
    Screening of
    Deliver.
    prescription by Certified
    Pharmacist
    02 03 Cheapest medicine from
    the database of
    medicines with same
    composition

    3
    Revenue Model
    Advertising Revenue Model:

    ● Revenue generated from advertisements using Google’s AdSense.

    Consulting:

    ● Huge Database with pharmaceutical information.

    Markup:

    ● Revenue/Margin earned from earned on selling the drugs.

    4
    Products and services
    Offered services

    ● Generic Drugs
    ● Ancillary services in the form of diet counselling, thorough education of the
    medical condition and dose reminders

    Target Customers

    ● Lower class
    ● Lower middle class
    ● Middle class

    5
    Go to Market Strategy
    Market Segmentation Market Targeting Product Positioning

    Demographic and Target market includes : ● Best in line costs of


    Behavioural ● Lower Class Generic Medicines
    Segmentation ● Lower Middle Class ● Trust building with
    Segmenting the market ● Middle Class Board of doctors
    on the basis income level with on call
    and the customers with a assistance for
    general behaviour to avail medical counselling
    generic low cost ● Ancillary services
    medicines. with the app

    6
    Growth Strategy
    Rapidly growing Indian healthcare sector, one of the fastest growing sectors, is expected
    healthcare sector to cross US$ 372 billion by 2022

    High potential generics The domestic generics market is expected to reach US$ 27.9 billion by
    market 2020. India’s generics market has immense potential for growth. Indian
    pharmaceutical companies received record 300 generic drug approvals
    in USA during 2017 where the generic market is expected to reach US$
    88 billion by 2021.

    Policy support Pharma Vision 2020’ aimed at making India a global leader in end-to-
    end drug manufacturing.

    7
    Competitors
    ● Genericwala
    ● Care on go
    ● Medsonway
    ● Myra Medicines

    8
    Thank you

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