McDonald’s Self-Ordering Kiosks

Offering Filipinos a more convenient

dining experience
 What is McDonald’s NXTGEN?
• a new store format which offers a fast,
convenient, and seamless dining experience.
• includes new self-ordering kiosks for ordering.
• currently available in 5 locations in the
Philippines.
 Proposed Future Trend
“McDonald’s Self-Ordering Kiosks”

Methods of Study and Analysis

• 7 Elements and Characteristics of Trends
• 4S Trendspotting Model
• Change Driving and Blocking Properties
 7 Elements and Characteristics
of Trends
• Duration of time
• Acceptability
• Cultural basis
• Transitory increase / Transitory decrease
• Surprise
• Overlapping trends
• Significance