PROPAGANDA DEVICES

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PROPAGANDA DEVICES
NAME CALLING

• Name-calling also called stereotyping or labelling is

another propaganda technique. Direct name-calling
is a direct attack on an opponent. If it is likely to
annoy the audience, indirect name-calling is used. In
this case, sarcasm is employed. Cartoons and
photographs are used in name-calling. This technique
is used in politics
GLITTERING GENERALITIES

• These are vague, broad statements that will connect with the
audience's beliefs and values. They really don't say anything
substantive. Slogans make great examples. The vagueness
means that the implications, though varying for different
people, are always favorable. Think of peace, freedom,
justice, family values, etc
TRANSFER

• This is an effort to transfer your approval of something

you respect and approve of to another something that the
propagandist wants you to approve of. Flag-waving helps
TESTIMONIAL

• When a famous person or a celebrity endorses a certain

view, they testify to the idea or the product. This is an
effective propaganda technique that often works wonders
to influence an audienc
PLAIN FOLKS

• This technique works in a way to establish that the speaker

is regular and ordinary and has the same views and
opinions as the people he is appealing to. It creates a
sense of camaraderie between the speaker and his
audience which helps build belief in the idea
CARD STACKING

• This can also be called Cherry-Picking. The propagandist

uses only those facts and details that support their
argument. The selected reasons are used to support the
conclusion. You will get misled if you do not notice that
important details are missing. The worst part of card-
stacking is that it can be very difficult to detect if you are
not really knowledgeable about the subject
BANDWAGON

• Influencing people by telling then how everyone is using

the same product or is true to the same ideology. This
encourages people to take the same course of action
RUBRICS

• 50% performance
• 30% content
• 20% timeliness