Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 5 Implicit, Explicit & Latent Requirements The characteristics of products and services expected by customers can be viewed as a progressive hierarchy of 3 levels (see also Fig. 6.3):
The level of performance needed to satisfy
customers' expectations 1st Level Base expectations Implicit 2nd Level Specifications/requirements Explicit 3rd Level Delight Latent Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 6 17 Dec+ ... 2016 Mary - MMT 14 - MKM UHAMKA- 7 Angk 20 B1+B2 Smt1 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 8 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 9 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 10 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 11 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 12 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 13 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 14 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 15 Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 16 Measurement at Three Levels The measurement of performance also becomes more difficult as business characteristics diverge from those of the ideal applications = obstacle to QI can be overcome by taking advantage of measurement at three levels: process, output, and outcome. Unfortunately, when performance parameters are difficult to define or measure, the tendency has been to substitute other measures without recognizing that they represent different levels. Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 17 Measurement at Three Levels 1. Process measures define activities, variables, and operations of the work process itself. 2. Output measures define specific features, values, characteristics, and attributes of each product or service. 3. Outcome measures define the ultimate impact of the process on the customer and are dependent on what the customer does with the product or service. Although this is the most important level, outcome measures are the most difficult to define and analyze because they are confounded by the customer's work process. To simplify the array of performance measures, customer satisfaction can be used as the key measurement of outcome. Measures at the outcome level reflect the impact of outputs on the customer's processes and can only be determined after the product has been delivered or the service provided. Mary - MMT 14 - MKM UHAMKA-Angk 20 B1+B2 17 Dec+ ... 2016 Smt1 18 Wassalamu’alaikum wr. wb.