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  • Group 4's Report About Lasswell's Model of Communication

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    Lasswell's model of communication proposes that communication has a sender who encodes a message, a channel used to deliver the message, and a receiver who decodes the message. Developed by Harold Lasswell, a political scientist and communication theorist, it is one of the earliest and most influential models of the communication process, framing it as a linear transmission of information from the sender through a channel to the receiver.

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    Group 4’s Report About Lasswell’s Model of Communication

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    Lasswell's model of communication proposes that communication has a sender who encodes a message, a channel used to deliver the message, and a receiver who decodes the message. Developed by Harold Lasswell, a political scientist and communication theorist, it is one of the earliest and most influential models of the communication process, framing it as a linear transmission of information from the sender through a channel to the receiver.

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    7 views10 pages

    Group 4's Report About Lasswell's Model of Communication

    Uploaded by

    philip
    Lasswell's model of communication proposes that communication has a sender who encodes a message, a channel used to deliver the message, and a receiver who decodes the message. Developed by Harold Lasswell, a political scientist and communication theorist, it is one of the earliest and most influential models of the communication process, framing it as a linear transmission of information from the sender through a channel to the receiver.

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    GROUP 4’S REPORT ABOUT

    LASSWELL’S MODEL OF
    COMMUNICATION
    LASSWELL’S MODEL
    OF COMMUNICATION
    What is Lasswell’s Model of Communication?

    Laswell’s Model of Communication is the


    model that was developed by an American
    political scientist and communication theorist
    Harold Lasswell in 1948 while he was a
    professor at Yale Law School.
    HAROLD D. LASWELL (1902-1978)
    What is Lasswell’s Model of Communication?

    It is known as an action model or


    a linear model or (one way model
    of communication).
    LASSWELL’S MODEL OF COMMUNICATION

    It is regarded by
    many communication and public
    relations scholars as "one of the earliest and
    most influential communication models."
    LASSWELL’S COMMUNICATION MODEL
    ONCE AGAIN, WE ARE TEAM SCOOBY, YOUR
    REPORTERS, AND THANK YOU FOR
    LISTENING.

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