SUMMER INTERNSHIP

PROJECT

ANKIT MHASKE
 Name of organisation – Mapro Foods
Pvt Ltd
• Fruit Jams.
• Fruit Beverages.
Title of the Project – To increase the
placement of the new series of beverages
in the retail stores.
• Beverages –
1) RTD series
2) Coconata Series
 Importance of the project
• No work experience
• CV point
• Networking
• Confidence ↑
• Job chances ↑
 Objectives
• To increase placement of the products
• Consumer feedback
• To increase consumer base
• To increase sales of product
• Maintain daily sampling data, orders of
retailers
• Increasing retailers
• To inform, to persuade, to remind
 Methodology
• Test Marketing
• Communication Mix elements
- Sales Promotion - Chitale Bandhu, Schools,
factories.
- Personal Selling
- Word-of -mouth
 Learning
• Close coordination with the intermediaries in
order to stay dominant in the market
• Customer first – Retailers, Distributors
• DO NOT DELAY ORDERS
• No trust + No promises fulfilled = Shelf Space
disappear
 Utility to the organisation
• Increase in sales
• Increase in customer awareness of the
product
• Forwarded feedback of customers to the
mentor.
• Provided our own perspective to the mentor
• Extra Set of hands
Conclusion
Thank you!