CASE STUDY

ON NETFLIX
Sampujita Basu (UM19064)
Satyam Dash (UM19130)
Animesh Nanda (UM19196)
Yash Ranjan Mohapatra (UM19262)
Arijit Sadhu (UM19328)
Vipul Khandeparkar (UM19394)
 Porter’s 5 Forces

PEST Analysis

CONTENTS
Limitations

Ideas to go Forward
 Supplier
• TVs Power
• Theatres

Competitive
Threats of
Threat of Rivalry
New
Substitute
Entrants

• No Cancellation Charges Buyer Power

• Large no. of alternatives
• High Price Sensitivity
 POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL

P E S T
•More than 300
•Censorship •Recent •Target over million mobile
Lowering of Local broadband
•Permission Tariff rates for languages. clients in India
Internet
subscriptions •Depends on •Higher Quality
•Good content and
demographic
Political •Higher user friendly UI
relationship subscription •CSR Activities
with United •Increasing
price in speed of
States. comparison to Internet and
rivalry. upcoming 5G
network
O P T I O N According to Surveys in India Ads based subscription model has
01 more viewers compared to Paid content subscription model

O P T I O N Piracy is Rampant in India which affects the user base.

02

Netflix although has successfully captured new audiences but has

O P T I O N
not yet been successful in attracting the existing elderly Television
03 viewers
KEY IDEAS TO GO FORWARD
NETFLIX should start targeting over more Regional language contents and
1 Daily soaps to attract middle aged segment.

2 NETFLIX should increase its movie library for India Market

NETFLIX should decrease its Subscription Tariffs to compete

3
with their rivalries
Live streaming of Popular Sports in India like Cricket and
4
Football will surge its user base.
THANK YOU
FOR YOUR PATIENCE