JUGAL PATEL

SYBMS
SUB:-STRATEGIC MANAGEMENT
SPECIALISATION:-HR
PROF.INCHARGE:-MRITYUNJAY SIR
RTCCS
Boston consultancy analysis is a tool used in corporate
strategy to analyze business units or the product lines
based on two variables.

1. Relative market share

2. Market growth rate

o Investment decisions in corporate level

o Four categories
 Dogs
 Cash cows
 Question marks
 Stars
CATEGORIES OF BCG MATRIX

STARSE

QUESTION MARKS

CASH COW

DOGS
 Nike is an American multinational corporation.
The company headquarter is in Portland USA.

It was founded in the year 1964.

Its founder is bill Bowerman & Phil knight.

It deals with manufacturing design and worldwide

marketing and sales of footwear & equipment,etc.
 FOOTWEAR
 cricket
bats
(Running,sneakers,etc)
 kids wear
 Women clothing

Cricket team jersey SUNGLASSES