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  • Opponents

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    Mr. Me
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    The document discusses Vivo's strategy in the Indian smartphone market. It positions itself as a selfie expert and engages Indian youth through partnerships with Bollywood and cricket. It also aims to be seen as an innovative brand through launches like the Find X phone. Vivo is investing heavily in research and development and marketing in India, with the goal of making it its second largest market after China. A chart shows Vivo grew to become the third largest smartphone brand in India between Q4 2017 and Q1 2018.

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    Xiaomi Opponents

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    The document discusses Vivo's strategy in the Indian smartphone market. It positions itself as a selfie expert and engages Indian youth through partnerships with Bollywood and cricket. It also aims to be seen as an innovative brand through launches like the Find X phone. Vivo is investing heavily in research and development and marketing in India, with the goal of making it its second largest market after China. A chart shows Vivo grew to become the third largest smartphone brand in India between Q4 2017 and Q1 2018.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Opponents

    Uploaded by

    Mr. Me
    The document discusses Vivo's strategy in the Indian smartphone market. It positions itself as a selfie expert and engages Indian youth through partnerships with Bollywood and cricket. It also aims to be seen as an innovative brand through launches like the Find X phone. Vivo is investing heavily in research and development and marketing in India, with the goal of making it its second largest market after China. A chart shows Vivo grew to become the third largest smartphone brand in India between Q4 2017 and Q1 2018.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Opponents

    Vivo

    • Positions its phone camera as a Selfie Expert • Understands price sensitivity of Indian consumer
    • Engages Indian youth through Bollywood and Cricket • Investing hardly in R&D to be future ready
    • Recently presenting as Innovative brand with launch • High marketing budget for India as company wants to
    of Find X make India as its second largest market after China
    • Has products in middle to high price range • Wants to be recognized as a global brand

    Growth of top 4 brands


    40

    30

    20

    10

    0
    Xiaomi Samsung Vivo Oppo

    Market Share in Q4 2017(%) Market Share in Q1 2018(%)

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