MOCKS

MEDIA TOOLS
1. Advertorial on ET.com
2. Articles through Columbia Audience Network

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ADVERTORIAL ON ET.COM-
DELIVERABLES
1. Article Writing by Editorial (500-800 words) as per the client’s brief (max 2 rounds of revision) OR
Article Proofreading + Vetting by Editorial Team in case there is a press release / article draft
2. Promotion on Home Page through slots- Desktop. App and WAP / M-Web
3. Minimum 10,000 Page Views (Article on ET News / Industry Section) OR Minimum 25,000 Page Views
(Article on ET Main) OR Minimum 50,000 Page Views (Article on TOI.com)- This is the minimum
commitment and we usually overdeliver
4. The article would be hosted on a relevant section- The article would be seen by relevant audiences
5. Social Push on ET.com’s FB Page (4.2 Million Followers)- If the client opts for the package with Social
Push
6. We can integrate images, videos,quotes and 2-3 links within the article
7. Advertorial Disclaimer above the headline as per editorial mandate (ET.com)
8. Disclaimer at the bottom- ‘This article has been written by Spotlight Team for X Brand’
Commercials- Rs. 3 to 4 Lakhs (Article on ET Main)
Rs. 1.5 to 2 Lakhs (Article on News / Industry Section)
Rs. 2.5 to 3.75 Lakhs (Article on TOI.com)

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 ARTICLES THROUGH COLUMBIA
AUDIENCE NETWORK

1. Article shared by the client would be hosted as per audience selection

2. The articles are promoted through Columbia Native Ad Units across TIL (39+ properties) & Other
Publishers to audiences
3. 10,000 Clicks for 2 articles - These are clicks to the article page only
4. Disclaimer-This is a promotional story by X Brand and the liability for the same solely rests with them.
Commercials- Rs. 1,60,000 + Taxes

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 DISABILITY DAYs
SAMPLE SCREENSHOTS

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 DISABILITY DAYs
ADVERTORIAL ON ET.COM

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ARTICLE-1

https://economictimes.indiatimes.com/news/company/corporate-trends/how-wework-is-
revolutionising-your-work-life/articleshow/64758731.cms

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ARTICLE- PROMOTIONS ON WAP SITE (M-
WEB) HOME PAGE

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ARTICLE- PROMOTIONS ON APP

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ARTICLE- PROMOTIONS ON DESKTOP SITE
HOME PAGE

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ARTICLE-2

https://economictimes.indiatimes.com/news/company/corporate-trends/workspaces-for-the-new-age-
entrepreneurs/articleshow/65054746.cms

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ARTICLE- PROMOTIONS ON WAP SITE (M-
WEB) HOME PAGE

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ARTICLE- PROMOTIONS ON APP

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ARTICLE- PROMOTIONS ON DESKTOP SITE
HOME PAGE

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 DISABILITY DAYs
ARTICLE THROUGH
COLUMBIA AUDIENCE
NETWORK
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ARTICLE-1

https://economictimes.indiatimes.com/tech/
software/meet-tuhin-banik-guy-whos-
changing-the-digital-marketing-landscape-
using-artificial-
intelligence/articleshow/68609758.cms

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ARTICLE-2

https://times
ofindia.indiat
imes.com/bu
siness/india-
business/this
-is-how-
digital-
marketing-is-
getting-
changed-
with-the-
help-of-
artificial-
intelligence/a
rticleshow/6
9229197.cms
?upcache=2

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