Public Relation & Politics

Group Members

 Sara Khalid 42

 Fatima Islam 54

 Sania Rana 19
Public Relations…

“PR is the practice of managing the spread of

information between an individual or an organization
(political party) and the public”

It involves
political party or a candidate gaining exposure to
their public using topics of public interest and news items.
Three Key Areas…

1. Awareness
2. Education
3. Persuasion
Importance of PR in Politics..

• To build positive image

• To sustain positive image
• To manage its image
• To bridge communication gap
• Effective role in campaigns
Cont…

 Publicity of ideas
 Educate voters
 Explain its policy
PRO in Political organization

He works as a:-
 Develop plan
 Evaluate information
 Presentations and brochures
 Better flow of communication
 Evaluate public attitude and opinion
 Writes Press Releases and handouts
 Deals with press
 Organizes promotional events
Duties of PRO…

 PR strategy
 Communicate
 Interact via mail or phone
 press release
 Media coverage
 Manages speech, articles and annual reports
Cont…

 Production of publicity
 Managing and updating info on websites
 Manage potential crisis situation
How PR plays Politics

 Publicity
 Disparity of information
 Two –way communication
Tools and Tactics of PR

 Advocacy Advertising
 Toll-free phone lines
 Websites
 Direct mail
 Community meetings
 Blogging
Cont…

 Messages
 Social media
 Advertising
“
Thank You….
”