BALANCED SCORE

CARD
 It
was originated by Dr. Robert Kaplan and
David Norton as a performance
measurement framework.
 Traditional performance measurement
that only focus on external accounting
data are obsolete..
What is a Balanced
Scorecard?
The Balanced Scorecard is a strategic
planning and management system used
to align business activities to the vision
and strategy of the organization by
monitoring performance against strategic
goals.
Perception of Balance Score card
 The Balanced Scorecard model suggests that
we should view the organization from 4
perspectives. They are:
1. Financial Perspective
2. Customer Perspective
3. Internal Process Perspective
4. Learning and Growth Perspective
 The Financial Perspective covers the financial
objectives of an organisation and allows
managers to track financial success and
shareholder value.
 The Customer Perspective covers the customer
objectives such as customer satisfaction, market
share goals as well as product and service
attributes.
 The Internal Process Perspective covers internal
operational goals and outlines the key processes
necessary to deliver the customer objectives.
 • The Learning and Growth Perspective covers
the intangible drivers of future success such as
human capital, organisational capital and
information capital including skills, training,
organizational culture, leadership, systems and
databases
Balanced Scorecard Measurements
Why Balanced Scorecard?
 Communicate what organizations are trying to
accomplish
 Align the day-to-day work that everyone is doing with
strategy
 Prioritize projects, products, and services
 Measure and monitor progress towards strategic targets
 Improve communication of the organization’s Vision and
Strategy
Thank You!!!