Group D | 15.05.

2019 TDM Seminar

 1. Personas

Content 2. Objectives

3. Conclusions
1. Personas
2. Objectives
#1: Reduce private car
reliance for work trips
• Encourage mode shift from private car to Public
Transport (PT) for work trips that can feasibly be
made by PT (Mr. Rodriguez, Mr. Arslan)

• Develop alternatives to private car for peripheral

work trips that cannot feasibly be made by PT, i.e.
“Captive Drivers” (Orlov Family)

• Develop alternatives to private car for long-distance

work trips that cannot feasibly be made by PT (Mr.
Arslan)
Objective #2: Encourage sustainable
transportation for leisure trips | 1

• Reduce private car use for leisure trips

within central Munich (Mr. Rodriguez)
• Reduce private car use among older users
who travel primarily for leisure (Mr.
Becker)
• Encourage use of PT for large families
travelling from periphery to centre (Orlov
Family)
Objective #2: Encourage sustainable
transportation for leisure trips | 2

• Develop alternatives to private car for long-distance

leisure trips that cannot feasibly be made by PT (Mr.
Rodriguez)
• Encourage leisure activities in the neighbourhood,
as opposed to in the city centre or further away
(Everyone)
3. Conclusiones
• Try to determine transport accessibility for personas

• Personas are spread all around the area

• Do we really have to minimize the costs spent on transportation?

•
• Hard to find a MaaS that suit every single household
 Trying to satisfy the majority