SOURCE OF COMPETITIVE ADVANTAGE

FOR BANKS AND PAYMENT PROVIDERS

 Tech-financial company offering
solutions for international
payments (Andrews, 2013)

WHAT IS
Creators of RippleNet, xVia,
RIPPLE? xCurrent (Ripple,2016)

San Francisco, California

THE CURRENT SYSTEM

(Ripple, 2016)
 THE PROBLEM

Error-prone (12% failure

Slow (3-5 days)
rate)(Rutherford, 2014 )

Accessibility (correspondent
Costly ($1.6 trillion world-
banks hold
wide costs)(Ripple, 2016 )
monopoly)(Ripple, 2016 )
 XRP tokens ($0.38)

Blockchain-based cryptocurrency
RIPPLE'S (Frankfield,2019)

SOLUTION
Buy XRP on one end, sell at other

XRP Pool serves as balancing

agent(Ripple, 2016)
(Ripple, 2016)
 Current RippleNet

CURRENT Speed 3-5 days 4 seconds

SYSTEM
Failure 12% N/A (instant
VS confirmation)
RIPPLENET
Cost 20.9 bps 12.2 bps
(0.2%) (0.12%)

Accessibility Low High

(Ripple, 2016)
GAINING
COMPETITIVE
ADVANTAGE
DIFFERENTIATION COST-LEADERSHIP

(Hill, Jones, & Schilling, 2015)

 High-speed

DIFFERENTIATION- On-demand
ENHANCING
CUSTOMER
SATISFACTION Traceable

Cost-effective

(Ripple, 2016)
COST-LEADERSHIP

(Ripple, 2016)
QUESTIONS
REFERENCES

• Andrews, E. (2013). Chris Larsen: Money Without Borders. Insights by Standford Business.
• Ripple. (2016, 2). The Cost-Cutting Case for Banks. The ROI of Using Ripple and XRP for Global Interbank
Settlements.
• Rutherford, S. (2014). 4 types of bank account data errors that may be causing payments failure.
Experian.
• Hill, C., Jones, G., & Schilling, M. (2015). Strategic Management Theory. Cengage Learning.
• Frankenfield, J. (2019, 2 12). Retrieved 5 24, 2019, from Investopedia:
https://www.investopedia.com/terms/c/cryptocurrency.asp