Scribd Logo
Upload

Welcome to Scribd!

  • The Design of A Strategy That Shows How Investments in Advertising Time and Space Will Contribute To The Achievement of Marketing Objectives

    Uploaded by

    salman
    4 views1 page
    e24rrfff

    Original Title

    The Media Planning Process

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    e24rrfff

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    The Design of A Strategy That Shows How Investments in Advertising Time and Space Will Contribute To The Achievement of Marketing Objectives

    Uploaded by

    salman
    e24rrfff

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Media-Planning Process

    Media planning: The design of a strategy that shows how investments in


    advertising time and space will contribute to the achievement of marketing
    objectives.

    Advertising Strategy

    Marketing Advertising Advertising Message


    Strategy Objectives Budget
    Media
    Strategy Strategy

    Media Strategy
    • Target Audience Selection
    • Objective Specification
    • Media and Vehicle
    • Media Buying

    You might also like