CYCLING

 IT MAY BE MANY PEOPLE’S IDEA OF AN ECOLOGICAL DREAM

 IT IS EASILY ACCESSIBLE – AND PEOPLE WILL BE TEMPTED TO MAKE SHORT
JOURNEYS ACROSS TOWN BY PEDAL POWDER
 -Factors: increasing concern for personal fitness
Rising cost of running a car
Gridlock city streets
Increasing number of segregated cycle lanes
Social acceptability of bike use : sign of fit and ecologically friendly citizen
Bicycle schemes

 SHARED BICYCLE SCHEME – an experimented type of scheme

 by which people can pick up a bike at one place, use it for a short journey,
then deposit it for the next person to use.
City of Rennes

 It has pioneered the development of an urban cycle Rental Scheme and

learned how to tackle typical problems that have either prevented the launch
of the new schemes or have led to abandonment of established schemes.

 Established in Rennes in1998

 Current Scheme “ Velo STAR” – operated since 2009 by the leading French
transport operator Keolis SA.
WHO IS GOING TO PAY FOR THE
SCHEME?

 - €17 million subsidy from the municipality for an eight-year contract period, in return
for meeting specified performance targets.

 KEOLIS promised the city that it would  KEOLIS had a grand ambitions for
introduce a geographically dispersed
cycle rental stations with 900 bikes in the making a bike easily accessible to all,
first pace. with a much higher level of
 117 stations and 1285 bikes. accessibility.
 Proposed a maximum distance of
330meters between each of the 82 city
station
 16, 30 or 50 bike parking spaces.
FIRST ISSUE IN MAKING BIKES
ACCESSIBLE

 To develop a system for registration

and payment by users.  Bus/Metro Pass as a bike access
 Installation of coin slot at each bike card
 Costly and inconvenient  Easy access , simple and
convenient.
AVAILABILITY OF BIKES

 Constant flow of bikes

 ISSUE: Imbalance inflow of bikes
 SOLUTION: The operator uses cycle transporters to move bikes around the
system.
Central control room collates information about the status of each bike
stations.

 ISSUE: Inconvenience of the user to rent from an empty bike rack

 SOLUTION: Developed a website showing the real-time availability of bikes
at each rental station.
Available in mobile devices
FINE BALANCE BETWEEN MAKING BIKES EASILY
ACCESSIBLE TO USERS AND TOO EASILY
AVAILABLE TO THEIVES.

 ISSUE: Voluntary bike rentals schemes which allow anybody to borrow

without prior registration and they are trusted to return it.
 SOLUTION:
Q1. Identify the principal stakeholders in this scheme and
discuss how you would go about evaluationg the benefits
of the scheme to each of them.

 GOVERNMENT

 COMPANY

 BIKERS

 COMMUNITY
Q2. Evaluate the role of technology in its widest
sense in making bikes available to users.
Q3. How should Keolis balance the need for easy
access to bikes by genuine users with the need to
prevent theft and abuse?