Professional Documents
Culture Documents
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• A cost-benefit analysis is a process businesses use to analyze decisions. The
business or analyst sums the benefits of a situation or action and then
subtracts the costs associated with taking that action
• RISK ANALYSIS-Risk analysis is a technique used to identify and assess
factors that may jeopardize the success of a project or achieving a goal. This
technique also helps to define preventive measures to reduce the
probability of these factors from occurring and identify countermeasures to
successfully deal with these constraints when they develop to avert
possible negative effects on the competitiveness of the company.
• TOOLS USED FOR RISK ESTIMATION
• Documentation Reviews
• PERFORM QUANTITATIVE RISK ANALYSIS
• Risk Data Quality Assessment
• Probability And Impact Matrix
• Risk Register
RECENT TRENDS, GROWTH INDICATIORS, STRATEGY
• Contextual and Programmatic Advertising 1.Unique visitors
• Marketing Automation 2.Total visits
• Artificial Intelligence (AI) 3.Page views
• Enhanced Shipping Options 4.New visitors
• Mobile Commerce 5.New customers
• Augmented Reality for Product Visualization 6.Total orders per day, week, month
• Voice Search Will Take Lead 7.Time on site per visit
• Snap and Shop 8.Page views per visit
• Revival of Brick-And-Mortar (B&M) Models 9.Checkout abandonment
• Subscription Based Models Will Rise
10.Cart abandonment
• Chatbots as Personal Assistants
11.Return rate
12.Gross margin
• Blockchain – The New Shift 13.Customer service open cases
• Social Payments Make Shopping Seamless 14.Pay-per-click cost per acquisition
• More Payment Options Will Popup 15.Pay-per-click total conversions
• Localize and Personalize Customer Experience 16.Average order value
• Build Communities, Engage Customers and Enhance CRM 17.Facebook “talking about this” and new Likes
• Post payments Will Boom 18.Twitter retweets and new followers
• Cognitive Supply Chain Management 19.Amazon ratings, response and order
• Amazon Will Keep Winning
turnaround time, and open cases
• Influencer Marketing Will Bring Sales
20.Email open, click, and conversion rates
21.Referral sources: percent from search, direct,
• ROPO will Rise
email, pay-per-click, other
Observations
• Today’s businesses must always strive to create the next best thing that
consumers will want because consumers continue to desire their products,
services etc. to continuously be better, faster, and cheaper. In this world of new
technology, businesses need to accommodate to the new types of consumer
needs and trends because it will prove to be vital to their business’ success and
survival. E-commerce is continuously progressing and is becoming more and
more important to businesses as technology continues to advance and is
something that should be taken advantage of and implemented.
Suggestions
Make it easy for your customers
Create great product pages
Help customers make decisions with clear calls to action
Market your site
Measure your traffic and use the data