COMMUNICATION

Communication
The imparting or exchanging of information by speaking, writing, or using
some other medium.
Communication is the art of transmitting information, ideas and attitude
from one person to another. Communication is the process of
meaningful interaction among human beings.
IT’S ESSENCES:
◦ Personal Process
◦ Involves change in behaviour
◦ It is a social and emotional Process
◦ Occurs between people
Purpose of Communication
For Instruction
For Integration
For information
For Evaluation
For Direction
For Teaching
For Employees Orientation
Dimensions of Communication
Downward Communication
Upward Communication
Horizontal Communication
Diagonal Communication
Downward Communication
The flow of information from the upper level to lower level.
DOWNWARD COMMUNICATION

SUPERIOR

Instructions, Plans, Policies, Orders

Subordinates
Upward Communication
The flow of information from Lower level to Upward level.
UPWARD COMMUNICATION

SUPERIOR

Suggestions, Complaints, Proposals, Problems etc.

Subordinates
Horizontal Communication
It takes place when two individuals with same level of authority
exchange information.
HORIZONTAL COMMUNICATION

EXCHANGE OF INFORMATION
PRODUCTION BETWEEN THE PEOPLE WORKING SALES
MANAGER AT SAME LEVEL IN DIFFERENT MANAGER
DEPARTMENTS.
Diagonal Communication
It means flow of communication between persons working in different
department & holding different levels of authority.
DIAGONAL COMMUNICATION
PRODUCTION MANAGER

EXCHANGE OF INFORMATION
BETWEEN THE PEOPLE WORKING
AT DIFFERENT LEVEL OF AUTORITY
IN DIFFERENT DEPARTMENTS.

SALESMAN