The Range Plan

• It is the alternative term for short term plan.

• Range plans are at the level of the company and the
department store.
• The process of range planning and then assortment
planning ensures that adequate stocks are available at the
retail stores at the right time.
• The aim of the range plan is to create a balanced range for
each category of products that the retailer choose to offer.
• The process of range planning ensures that the goals of
the merchandise plan fall into specific lines, and many a
times the SKUs.
A Good Range Plan
A good range plan ensures that the customer is happy with
the range that is available to him.
Good range planning should essentially take care of the
following:
• Ensure that sufficient number of items/options available to
the customer,
• Ensure that over buying and under buying is limited, and
• Ensure that sufficient quantities of the product are available.