Brainstorming

Purpose of Brainstorming
• To find innovative solutions to problems

• To leverage creativity and motivate to higher plateau of thinking

• Create the opportunity for expression of uncultivated ideas

• To draw from the diversity of job skills, responsibilities, personalities, education's and
backgrounds
Everybody is born creative...
 ?
Habits

and

Attitudes
 Habits can make us . . . .

• Rigid

• Unreceptive to change

• Not open to new possibilities

How many squares do you see?
 H H i
A A K
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D D A
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DEATH LIFE
MIND
MATTER T
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R KNEE
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Criticism . . .

Stupid
Idea

Kills!
 Osborn’s Rules For
Brainstorming

• Criticism Forbidden
• Freewheeling Encouraged
• Quantity (Going for a lot of ideas)
• Combine and Expand (Hitch-hiking)
Remember . . . .
Being Creative Takes Energy
Another Very Powerful Tool . . .
It’ll

NEVER
work . . .
 But, that’s the way
we’ve ALWAYS done it!
Yellow red orange GREEN

YELLOW GREEN YELLOW GREEN

Red orange GREEN Purple

Green blue RED red purple

RED ORANGE RED BLUE red

 Lions or Gazelles?

Every morning in Africa, a gazelle wakes up. It knows it

must run faster than the fastest lion or it will be killed.

Every morning in Africa, a lion wakes up. It knows it

must outrun the slowest gazelle or it will starve to death.

It doesn’t matter whether you are a lion or a gazelle.

When the sun comes up, you’d better be running!
Find a way you CAN do it . . .

. . . Not a reason you can’t!

# of Ideas
Truly
Innovative
Ideas

“Risky” ideas

“Safe” solutions
Time