 A Chinese-Filipino

businessman with
holdings in
telecommunications,
financial services, petrochemicals, power
generation, aviation and live stock farming.
 As of 2010, Gokongwei is the third richest
entrepreneur in the Philippines with a net worth
of $1.5 billion, ranking behind only to Lucio
Tan and Henry Sy.
 John Gokongwei Jr. was the eldest child of second-
generation Chinese immigrants.
 They started out as a wealthy family; his father owned
the first and only movie house in Cebu.
 Their life changed after his Father’s death...
 He became the breadwinner of the family:
 “He became an entrepreneur to survive.”

 After the war, Gokongwei accumulated 50,000 pesos

from his trading activities.

 He opened Amasia, first ukay-ukay (secondhand)
dealer in the country.
 In 1956- China Bank provided him with a character loan
of 500,000
 In 1957 he established Universal Corn Products
 Gokongwei had competitors like Procter and
Gamble and Nestle.
 He established CFC (Blend 45) and positioned it
as “the poor man’s coffee”.
 Gokongwei established the JG Summit Holdings
which was also expanded overseas.
 JGS purchased 23% of United Industrial
Corporation of Singapore.
 His company now employs 30,000 people
 Adversity and survival play an important
role in the life of an entrepreneur.
 Entrepreneurs tend to have that special
optimism that makes them hardy and
resilient in times of difficulties in their
environment.
 Entrepreneurs transform each challenge
into an opportunity
 Entrepreneurs are not afraid to take the
next steps.
 Entrepreneurs are uncommonly lucky!
-- JOHN GOKONGWEI--