PROMOTING INFORMATION AND

KNOWLEDGE SHARING THROUGH

VBLOGGING
PRESENTATION BY

PRINCE DEH
(papalenzd@yahoo.co.uk)

(ASSISTANT COUNTRY COORDINATOR)

GHANA INFORMATION NETWORK FOR
KNOWLEDGE SHARING(GINKS) ACCRA,
GHANA
OUTLINE OF PRESENTATION
 What is Video Blogging
 Equipment Required
 The Process of Vlogging
 Value/Importance of Vlogging
 GINKS Experience
 Capacities required
 Tools I have used
 Challenges of Vloggging
 The future of Vlogging
 WHAT IS VIDEO BLOGGING AND
WHAT DOES IT TAKE TO DO A VIDEO
BLOG

 The term Video blogging or Vlogging may

mean making videos and posting them on
the Internet with the intention of getting a
response from viewers.
EQUIPMENT REQUIRED
The minimum set of tools you need to do a
Video Blog are ultimately
 A video Camera/Camcorder
 A computer with video editing software
installed
 An Internet connection
 A blog Account /space
 An online video account/space
 THE PROCESS OF
VLOGGING
To do a video blog.
 You first need to take a video: an individual
telling a story or doing an illustration, a
person sharing an experience.
 The video is then edited using various video
editing programs such as I movie, Final Cut
Pro or Windows Movie Maker. With these
editing programmes, you can edit your videos
by giving them titles and doing other changes
that make your video very interesting.
THE VLOGGING PROCESS
CONTD.
 You then upload your edited video onto a
video site on the Internet. Popular sites
for hosting videos are Google video,
youtube.com and www.blip.tv.
 From these spaces, you then share your
video with your blog.
 On your blog, transcribe the video you
have uploaded into text to give it
meaning.
 Announce your video link on your network
or to individuals to make news
 VALUE/IMPORTANCE OF
VLOGGING
 It is interesting to note that Vlogs provide
an accurate media for presenting an
otherwise long stories or presentations in
very simple and attractive manner.

 Short videos have an added advantage in

view of the visual component that helps
promote deeper understanding of stories,
especially for people with less educational
background and or for people who do not
have a reading habit.
VALUE/IMPORTANCE CONTD.
 The power to reach an unlimited audience
with minimal cost
 The Vlogging process furthermore requires
no specialised expertise and can be easily
controlled by any non-technical person
 It is technologically simpler and cheaper
to maintain than a website.
 Videos are interactive medium often
encouraging readers to comment
VALUE/IMPORTANCE CONTD.
 There are 871 visitors to the GINKS blogspot
since it establishment in April 2007 whereas the
website which has been in existence for over 3
years has received only 450 visitors since the
beginning of the year 2007

 That is the power of Vblogs(Web2.0 tool) as

compared to websites(Web1.0 tool) as a means
of Information and knowledge gathering and
management for development
 GINKS EXPERIENCE
 The experience of GINKS in using Vblog
and the importance of the tool in
promoting Information and knowledge
sharing has informed the network to
extend the use of the tool to capture some
of the interesting experiences from a two
year Research project the network
undertook with a community in Rural
Ghana in collaboration with the
International Development and Research
Center (IDRC) on how to enhance
GINKS EXPERIENCE CONTD.
 Information and knowledge sharing
among underprivileged communities in
Ghana by defining mechanisms and tools
to generate and disseminate relevant local
content using appropriate and acceptable
ICT formats.
CAPACITIES REQUIRED
 Fortunately, there is no special capacity
required for video blogging. It can be
easily done and controlled by any non-
technical person.
 However, you need to be very Innovative
and creative
 Those of you interested in becoming
video bloggers only need to follow the
processes to become great video bloggers.
TOOLS I HAVE USED
 With the GINKS experience, I use a digital
camera or sometimes my mobile phone
which has a camcorder, to take a video
normally five minutes or less.
 I download the video onto my laptop and
do editing using Windows Movie Maker
and then upload to GINKS www.blip.tv
space from where I share the video with
the GINKS blog at
www.ginks.blogspot.com.
CHALLENGES OF VLOGGING

 The major challenge is connectivity or

access
 The challenge of getting people to share
Information and Knowledge.
 Cost of equipment
THE FUTURE OF WEB2.O TOOLS
FOR DEVELOPMENT
 From my own stand point, Web 2.0 tools
are important and even more important
because of the deeper impact the tools
could have on marginalized societies, even
if these impact are not immediately felt.

 Many more rural communities have stories

to share with the larger public and voices
to amplify, I see Web 2.0 tools as a
perfect piece to project the voices of the
rural poor in the future
FUTURE OF WEB 2.0 CONTD.
 The benefit of this tool to the rural poor
who form the majority much depends on
the issue of connectivity and access

 The question I ask is “how do we solve the

problem of rural connectivity in order to
extend the benefits of Web2.0 tools much
wider beyond the scope of the cities”.
THANK YOU