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  • Radio Jingle

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    Shiela Marie Pintor
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    Radio jingles are short, catchy audio advertisements used to promote products and brands on the radio. They typically include the name of the product or brand being advertised along with rhyming lyrics that describe the product's benefits in an entertaining way. Radio jingles became popular in the 1920s when General Mills used the first widely broadcast jingle to promote Wheaties cereal. Their jingle's success demonstrated radio's ability to reach a mass audience and helped establish the format. To this day, radio jingles remain a common and effective advertising technique, especially in the Philippines where radio ownership remains widespread.

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    Radio jingles are short, catchy audio advertisements used to promote products and brands on the radio. They typically include the name of the product or brand being advertised along with rhyming lyrics that describe the product's benefits in an entertaining way. Radio jingles became popular in the 1920s when General Mills used the first widely broadcast jingle to promote Wheaties cereal. Their jingle's success demonstrated radio's ability to reach a mass audience and helped establish the format. To this day, radio jingles remain a common and effective advertising technique, especially in the Philippines where radio ownership remains widespread.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    46 views8 pages

    Radio Jingle

    Uploaded by

    Shiela Marie Pintor
    Radio jingles are short, catchy audio advertisements used to promote products and brands on the radio. They typically include the name of the product or brand being advertised along with rhyming lyrics that describe the product's benefits in an entertaining way. Radio jingles became popular in the 1920s when General Mills used the first widely broadcast jingle to promote Wheaties cereal. Their jingle's success demonstrated radio's ability to reach a mass audience and helped establish the format. To this day, radio jingles remain a common and effective advertising technique, especially in the Philippines where radio ownership remains widespread.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    RADIO JINGLE

    RADIO JINGLE
    RADIO JINGLE

    Asuncion | Dela Cruz | Deseo | Diaz | Fortaleza | Magan | Pintor


    ” RADIO JING
    “The
    “A honor
    radioofjingle
    being the
    is afirst
    type jingle
    of
    to be ‘broadcast’ is usually
    jingle that is a catchy, slick
    attributed to General Mills, who’s
    According to Mike Russel, an and ditty
    memorable piece of
    author in Music Radio Creative, “The
    catchy radio jingle
    for “Wheaties –was
    “the
    bestaudio that
    breakfast tells
    food in theyou
    land” the
    –
    a jingle is used to describe a later
    wasname introduced
    first heard stationin
    on Christmas
    of the Eve
    or the
    of
    the
    piece of music used in 1926. It initially aired only in the
    advertising. It's commonly programPhilippines
    youPaul
    Minneapolis-St.
    by the
    aremarket,
    listening but
    known as a jingle, but they are to, identifies
    when Americans.
    networks
    sales of Wheaties starting and
    to

    ”
    also considered a song which take off ONLYsells
    in thatoff products.
    market, it was

    ”
    entertains and sells, a logo clear they had a winner on their
    which identifies the advertiser, hands.

    ”
    or a purchase enabler which
    directs consumers to the
    product being advertised.”
    ”
    Radio jingle became a popular medium of
    communication ever since advertisers first realized
    the ability of mass media to reach thousands of
    potential customers. Radio was a powerful tool since
    it is an accessible form of media where people Radio
    from jingles are commonly used in
    different places with different status can easily tune
    radio advertisements for branded
    in and listen to it freely. Jingles are also popularly
    used for advertisements since they could easily products
    get such as snacks, drinks,
    a brand name fixed in the head of potential
    customers. shampoo, deodorants and more.
    USUAL
    Usual
    ”
    CONTENT
    Content
    They usually depict the
    sensation or feeling or right
    after getting the said product
    or brand e.g. they will have a
    great time with the group or
    one may achieve a fulfilling
    sensation.
    Radio jingles usually
    It could also talk about why the
    contain the product or
    product/brand is a must buy
    brand they are and be worth every peso
    advertising as well as spent.
    catchy rhymes and
    witty puns about the
    said product or brand.
    Since not all Filipinos
    have the financial
    capacity to own a
    television or to have an
    internet connection, With this, it became easier
    there are some who still for some of the businesses
    own a radio. to reach and communicate
    with their potential
    customers and to advertise
    their products in a cheaper
    way with the use of radio
    jingles.
    PRESS PRESS
    ME ME
    references
    references
    Radio Jingles: When to Use them and What
    Makes them Effective. (2016, August 12).
    Retrieved August 12, 2019, from
    The History of Jingles...And When Did They https://www.mediagistic.com/blog/radio-
    Become Audio Logos? (2012, November 06). jingles-when-to-use-them-and-what-makes-
    Retrieved August 12, 2019, from them-effective
    http://imaginewordsandmusic.com/about-
    jingles/history-of-jingles/ Ustaris, C. (2014, July 29). History of
    Philippine Mass Media. Retrieved August 12,
    Russel, M. (2018, March 13). What is a Radio 2019, from
    Jingle? Retrieved August 12, 2019, from
    https://www.slideshare.net/mobile/chrissyust
    https://producer.musicradiocreative.com/what-is-
    radio-jingle/?
    aris/history-of-philippine-mass-media
    fbclid=IwAR36ChPQfzY17oAPhto8Iv6487KwWYuib
    WS-G1IVZf4IrG3bJ7QfFIs4SJ0 https://www.youtube.com/watch?
    v=qWaNyduEa2Q&fbclid=IwAR3DyxsS0xhez
    The Influence of Radio and Television on Culture, WnlM8L9SccSGrm0xPjKY9OW836-
    Literacy and Education. (n.d.). Retrieved August hzJvrzXHxALMVnVT-Bg&app=desktop
    12, 2019, from
    https://blogs.ubc.ca/etec540sept12/2012/10/28/1
    687/

    https://www.youtube.com/watch?
    v=1MBy0hAcylI
    THANK YOU
    THANK YOU
    THANK YOU

    Asuncion | Dela Cruz | Deseo | Diaz | Fortaleza | Magan | Pintor

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