ABOUT

 Millions of people use Facebook everyday to keep

up with friends, upload an unlimited number of
photos, share links and videos, and learn more
about the people they meet.
 Mark Zuckerberg is the present chairman as well
as CEO of facebook.
 Facebook had over 1.28 billion(monthly
active) users till march 2014.
 It has an employee strength of 6,818.
 It is available in multilingual languages.
What Is Facebook?
 Social networking website
connecting people across the
street, country and world.

 Focuses on building and

relating social relations among
people who share common
interests, activities and
experiences.
 EVOLUTION
 Facebook was founded on February 4, 2004 by Mark
Zuckerberg with his college roommates and fellow
Harvard University students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris Hughes.
HISTORY
 FEATURES
 The website's primary color is blue as
Zuckerberg is red-green colorblind.

 Facebook is built in PHP and C++

 Keeps on innovating the design and application

to keep the customer base .
BUSINESS MODEL
 A STEP AHEAD
 The company applied for a US$5 billion initial
public offering (IPO); one of the biggest in the
history of technology and the biggest in Internet
history.
 Facebook valued its stock at $38 a share which
priced the company at $104 billion – the largest
valuation to date for a new public company.
 The IPO raised $16 billion, making it the third
largest in U.S. history. The shares began trading
on May 18.
 RECENT ACQUISITIONS
 Instagram(April 9, 2012 worth US$1 billion) an
online photo-sharing, video-sharing and social
networking service that enables its users to take
pictures and videos, apply digital filters to them,
and share them.
 WhatsApp(February 19, 2014 worth US$19
billion) cross-platform instant
messaging subscription service for smartphone.
 Oculus VR(March 25, 2014 worth US$2 billion) is
a virtual reality technology company.
USER BASE
COMPETITOR ANALYSIS